subject: SEO Web Content Requires More Than Keywords [print this page] SEO Web Content Requires More Than Keywords
Directory submissions, link building and selecting keywords for insertion into your website content and meta-tags are all aspects of SEO (search engine optimization). Each of these will help gain your site ranking when indexed by the search engine crawlers, and a higher ranking in the search results typically will increase traffic to your site. The next concern is what happens when those visitors land on your pages. The content posted there may be keyword rich, but if it is lacking in reading flow, grammatically incorrect and not engaging, chances are those visitors will not convert to new business. In a worst case scenario, pitiful copy may send them to one of your online competitors.
For many companies, both major corporations and small business entities, the optimum solution is to engage a professional writing service to supply your web content. Most of these organizations have copywriters who are experts at SEO web content. It requires a certain level of expertise to incorporate keywords into text that grabs the reader's attention, flows well and presents your company as the premier source for your products or services. It is truly disheartening to see how many websites contain text copy that reads as if it was written by a child or alien. Misspelled words, improper conjugation of verbs, disgraceful punctuation and verbiage that does not make sense to anyone who actually speaks English is not the way to promote any business.
Spell check functions in word processing software only goes so far. Words may be spelled correctly, but can sometimes make no sense in the context used. You will typically find these types of errors on sites where the content is in English, but the writer obviously does not speak the language. English is a very difficult language to learn, and often when a writer has adopted English as a second language, there is a subtlety that is missing in their compositions. That is the main reason why advertisements for content writers typically demand they are seeking a US/UK writer. Not only should you be concerned that you have engaged US/UK freelance writers, but they must possess a level of expertise in composing SEO web content.
Most companies initiate a corporate website as a new revenue source, a way to expand their client base. Utilizing SEO methodologies will increase visibility and attract more traffic, but the key is getting that traffic to utilize your site to obtain required services or purchase your products. To do this you need exemplary content, copy that will provide information about what you offer in an engaging and enticing manner. Make sure you make the most of the traffic flowing through your company's site by engaging a professional writing service to provide professional content.
