subject: Look for New Branding Strategies with Your Nose [print this page] Look for New Branding Strategies with Your Nose
If you are on the market for some improved branding strategies , you may not have to look any further than the tip of your nose. Scent marketing is new and extremely effective. The idea behind the concept is actually very simple, you try to attract business to your company with the use of different scents. Scent marketing is classified as a subset category within the all inclusive sensory branding marketing movement.
Research studies have revealed that consumers stay in a pleasantly scented store an average of 75% longer in comparison to a regular retail environment. Logically, the longer the consumers stay, the more likely they are to buy. Therefore, scents are very effective at getting consumers to your store and getting them to stay longer and make purchases.
There are certain scents that have a tendency to relax a person and create an environment of tranquility. Generally, when scents are used in marketing, they are very subtle. The average person does not realize the presence of the scent in the environment. This is partly what makes scent marketing so effective, because the consumer is affected by the subtle fragrances, but they are not aware of it.
If you believe that the world of scent marketing is only limited to pleasant smells, your nose may lead you to draw other conclusions. Were you aware there is a machine scent available? It might sound far fetched, but it does exist and is frequently used in computer, appliance, and electronic stores. Branding strategies are useful in many different ways.
