subject: Sweet or Spicey Your Brand Fragrance Tells All! [print this page] Sweet or Spicey Your Brand Fragrance Tells All!
For centuries women have used perfumes and body oils to create a mood and stimulate the senses. We fill our homes with scent, using candles, incense, scented sprays, or aromatherapy oils to create a relaxed comfortable feeling or to encourage a romantic mood. When we gravitate to our favorite aromas we have created what is known as a brand fragrance . Realtors have known that baking bread or an apple pie just before showing a home increases property sales!
Our brain registers smell sensations, processes it and creates the emotions that go with it. Think of memories created by smelling roses, freshly mown grass or after a rain storm. People will recall 35% of what they smell and the emotions that were evoked, and only recall 5% of what they read! Is it any wonder that scent marketing is being used to bolster sales and create branding strategies ?
Most establishments usually use a cool-air diffusion machine scent which has fragrance oil that is dispersed into a dry mist of small droplets. The moment a customer walks inside they are subtly embraced in a brand fragrance that are relaxing or invigorating. The aroma is so delicate and subtle; chances are the customer is only vaguely aware, if at all, of its presence. Many retail stores and hotels are using one particular scent in order to create a brand fragrance , so that every time you smell that aroma, you will immediately think of them. Do not overlook the power of pleasing scents for your business!
