subject: Increase Your Business Sense Using Scent Systems [print this page] Increase Your Business Sense Using Scent Systems
Many companies are using a technique called scent marketing , by means of using scent machines or scent systems . It is a method of using various scents to increase sales of items within a store, by virtually making you hungry for it, even if it can not be consumed. Think of it this way, if you walk down the street and suddenly you smell donuts; your mind creates a vision that behind those walls of the donut shop, are warm freshly baked donuts with the best made warm melting dripping icing on top and now they have your name on them.
After smelling them, one detours right through the front doors of the shop. By using the same concept and having the mind design a vision of what it thinks it wants, interpreted from a smell, it will increase sales.
Now one may be wondering, how would one sell something if its not food by using scent machines or scent systems . It would be a little bit trickier, but Christmas time has certain smells associated with it, those smells would then enhances the holiday mood, thus, ending in sales. The smell of pumpkin pie baking is said to increase a woman's desire. Placed in the right shops, that enhanced desire, could contribute to more sales of what she has pictured in her mind.
Scent marketing has been incognito and been hanging around for many years sending out subliminal messages, but now, with the development of new machines, scents can make more profitable sense.
