subject: Twitter makes another step for businesses [print this page] Twitter makes another step for businesses
Brands that choose micro-blogging platforms or social networks as a way of advertising need to know the particularities of each one to successfully complete various advertising campaigns.
Advertisements on Twitter are based on user attractions and require an appropriate and interesting content to be successful, considering the temporal proximity: a post with old information will be ignored by users, because twitter is a moment by moment social network.
Before you begin, you should become familiar with what a tweet is. A tweet is a message that does not exceed 140 characters and that users post on their Twitter profile and twitter's spokesmen have recently announced the service "tweets promoted" as a way to keep messages visible on search pages of the twitter website, which serves as mini ads for persons who are willing to pay for them.
A promoted tweet is not an advertisement in itself, but will appear first on the results page of a given keyword that is searched. And business persons can take advantage of this feature so that customers can find them easily. Unlike the usual online advertisements, where an algorithm decides the relevance of a post, on Twitter, the users are those who decide the verdict of relevance. Currently this approach is called a resonance' by twitter and will develop criteria as the new program unfolds.
How does Twitter resonance work?
Only one promoted tweet will appear as a result for searching a specific keyword, because no keyword is currently being offered to more than one buyer.
At this point, you pay per thousand displays, but as the Twitter resonance algorithm develops, this aspect will most likely change.
Anyone who publishes a promoted tweet is booking a keyword, setting a budget and then choosing a tweet that he wants to be promoted. When that keyword is searched, that particular tweet will appear. The tweet will look like a regular one, with the exception that it sports a different colour and the label at the bottom will have a tag that says, "Promoted by". If people interact with the tweet, it will remain at the top of the results page and can be seen later. However, if tweets that are promoted by an advertiser are ignored by users, Twitter will return the funds remained and will allow other companies the opportunity to book that keyword.
