subject: Tips for Direct Mail Marketing Campaigns [print this page] Tips for Direct Mail Marketing Campaigns Tips for Direct Mail Marketing Campaigns
Using a Direct Mail Marketing Campaign to advertise a sale or a new product or service is a great way to draw business. It gives you the ability to reach a large audience, with minimal contact.
To help make the campaign a success, follow the simple tips in this article.
Tip 1: Be sure to send it to the right people. If your company's marketing letter reaches uninterested parties it is considered junk mail. To avoid this from happening, purchase mailing lists targeted to a specific audience. The lists will include the names and address of those in a defined category. The category could be from aspects like a habit they have, a certain education level, an annual income rate, major purchases that they have made, or their geographic location.
Tip 2: Budget Accordingly. Be sure to calculate the expenses for printing materials and services, postage, mailing lists, and additional resources needed to complete the campaign. There are printing companies out there that will handle everything or you can be outsource out some of the steps and be responsible for others yourself.
Tip 3: Format the Marketing Letter properly. Make the content short and sweet. Avoid long, drawn out paragraphs and industry specific lingo. Use subheadings and lists to break up paragraphs and draw attention to specific points. Make the offer a limited time circumstance and be sure to repeat the pitch at least 3 times in the letter.
Tip 4: Use an eye appealing design to stick out from the rest. Catch the attention of the mail audience with bright colors, unique shapes and textures, and images. You can even include a "freebie" in the envelope. A pen or other small promotional products will make the envelope more enticing to open as well as giving the audience a lasting memento displaying your logo.
Tip 5: Include your contact information. Don't forget to clearly list your web address, email, and phone number for any follow up questions.
