subject: Easy Web Design Navigation Vital For Successful Website [print this page] Easy Web Design Navigation Vital For Successful Website
Rough seas are always an impediment to sailing. Navigation through a website becomes cumbersome if the layout is confusing. Website navigation refers to the ease with which a visitor sees the website design layout and finds what he/she is searching for in the least possible time.
The layout of the website should be appealing for the eyes. It is only when the visitor feels comfortable that he/she will click to read the details mentioned in the backend pages of any website. This is where the visual become vital.
The visual include images, graphics and even the videos. The web design should have a balance between the visual content and the text content. While the text content is of prim importance for search engine optimization the visuals play a pivotal role for making the website catchy and appealing to the visitor.
One of the best ways to make the web design layout simple for the visitor is by providing the sitemap on the home page.
What is a sitemap?
A sitemap is a page that reveals the layout of the whole website including its pages, and gives the hyperlinks to directly connect with those pages. This makes the navigation very easy. At the same time it saves a lot of time for the visitor. This means that the site map should give the information about which page to go for specific information pertaining to the service or the product that the visitor is interested in.
A sitemap should be prepared to be both buyer friendly as well as search engine friendly. The sitemap can be designed either with the help of HTML or XML. The HTML version is helpful for the visitors to navigate through the website, while the XML version is good for the search engine crawlers and assists the search engines to index the website on the search engine list. Key words and keyword phrases can be included in the sitemap to make it more search engine friendly.
The site map if designed, after thorough study, facilitates not only the visitor but helps in hauling the page in the top list of the search engines. Once there the number of clicks is supposed to increase. If the web layout is appealing and able to convince the buyer, the buyer is sure to purchase the product/ service offered by that website.
There are various types of website designs layout. Too much of details mentioned on the first page can put off the visitor. It becomes frustrating for the website owner if he/she is offering the product/service for sale but the visitor was not able to access that information. Worst is the case when the buyer wants to buy the product or service but cannot place the order. These blunders could be as a consequence of confusing layout and difficult navigation.
It is better to avail the services of a professional web designer to get a customized website that can be both attractive and easy to navigate.
