subject: How To Find Anti-counterfeiting Solutions [print this page] How To Find Anti-counterfeiting Solutions
A brand is a company's most important characteristic and provides immediate recognition. It is a distinguishable feature that affects the personality of a product and the company. Since brands are unique, steps are usually taken by companies to ensure that they are never imitated. When a product brand is imitated, however, and sold in the gray market, it is known as counterfeiting.
Factories manufacturing high tech goods or pharmaceutical products are often located in developing countries for cost saving reasons. However, this can prove to be a double edged sword when a company's products are exposed to counterfeiting activities as a result. Counterfeit products are sold at a fraction of the genuine retail price, which could mean huge losses for the companies who fall prey to counterfeiting.
Counterfeiting affects pharmaceutical companies to a great extent. Counterfeit drugs are widely produced and sold, deceiving customers in the process. Outsourcing to low cost regions of the world is one of the major practices of counterfeiters. Luxury goods are also imitated on a large scale. The losses incurred by luxury goods industries are huge and may continue to rise unless a solution is found.
Find Anti-counterfeiting solutions
Without real-time anti-counterfeiting solutions, it is difficult to keep check on counterfeiting activities. There are several ways companies can protect their brand from counterfeiting and unauthorized distribution.
On a comprehensive level, online solutions can monitor the open market, keeping track of the buying and selling of products. Through smart search agents, it is possible to get wide coverage of the market and monitor the majority of activities. Market source types include auction sites, large distribution websites, franchised products websites, and rogue websites created specifically for counterfeiting purposes etc. Data can be made accessible within an interface and detailed information provided about the seller and product details. Locating large players is not the tedious, manual process it use to be.
Apart from monitoring products and services, software solutions can also keep track of networks and targets that sell counterfeits. These solutions also provide a means to close all gaps that lead to counterfeiting in the gray market. Real-time alerts can be activated through the software.
Furthermore, all activities are filed and available for reference, aiding in potential litigation activities With such software solutions available on the market, losses to counterfeiting can be reduced gradually. Companies will be able to recover their revenue in time.
