subject: Toolkit for Diabetes MSL Programs [print this page] Toolkit for Diabetes MSL Programs Toolkit for Diabetes MSL Programs
Build a world-class diabetes medical science liaison (MSL) program
Today's MSLs are key strategic drivers for diabetes products' and overall company success. Currently, approximately 246 million people worldwide have diabetes; this number is expected to increase to 380 million by 2025, according to the International Diabetes Foundation. Such staggering figures solidify diabetes' position as a primary therapeutic area. They also indicate the value of medical science liaisons who are building relationships within the diabetes medical community.
Perhaps your company plans to enter a new market or maybe your diabetes MSL team needs an upgrade. In either case, The Toolkit for Diabetes MSL Programs provides clear, easy-to-access guidance on all aspects of diabetes MSL program management. The research focuses on these core areas:
MSL structure and staffing
MSL budgets
MSL responsibilities and activities metrics
KOL relationships and segmentation criteria
MSL qualifications and experience levels
KOL compensation
CEI has integrated its leading research in MSLs and thought leader management with a growing expertise in therapeutic areas to create a highly customized, data-driven report. You won't find this information anywhere else! Use The Toolkit for Diabetes MSL Programs to strengthen your diabetes MSL team's structure and operations.
Companies Included in Report
Amgen
Bayer Schering Pharma
Bristol-Myers Squibb
Eli Lilly
Merck & Co.
Novartis
Novo Nordisk
Pfizer
Sanofi-Aventis
Takeda
The report's five chapters contain these metrics:
Chapter 1: Structures and Staffing
Average age of formal programs
Total MSL FTEs - companywide
Number of MSLs per diabetes program team
MSL programs' organizational structures
MSL team alignment
Executive oversight of MSL programs
MSL department reporting relationships
Chapter 2: MSL Functions and Communications
MSL teams' involvement in the product lifecycle
Number of sales representatives per company
Ratio of sales representatives to MSLs per company
Number of brands supported per each MSL
Frequency of MSL communications via e-mail, face-to-face visits and telephone.
MSLs' time dedicated to:
Talking to doctors in the field
Performing educational activities
Researching clinical findings
Speaking opportunities
Providing information to managed care organizations
