subject: Tips and Ideas for Direct Mail Marketing Postcards [print this page] Tips and Ideas for Direct Mail Marketing Postcards
There are various marketing materials that you can use in promoting your business. The level of effectiveness depends on the designs or messages included on the prints. Postcards belong to the inexpensive ones to print and distribute. These prints are effective in marketing directly to your target audience since you can opt to send them without an envelope to hinder the message that you want to convey. Not everyone can have successful marketing with these prints though. So here are few tips to help you put your prints on the right track:
Suggestions for Effective Direct Marketing Print Postcards
* The front side of the postcard print is where you should grab people's attention. At the front of your prints is where you include photos, graphics and headlines. These should all contribute in effectively catching people's attention. Highlight the benefits that your product or service offer and the answer to your recipients problem in relation to your product. You can use a blissful photograph to induce a happy and relaxed mood or a photo of your product taken in an interesting setting.
* Draw the readers to your marketing message on the back portion. This part should be as interesting as the front side. You never know how your prints arrive at the hands of your potential customers so it's better to have both sides work to catch attention. You can include a compelling message on what the readers would get from buying your products and services. Include a personalized message that you have hand-written yourself. This will make your recipients feel that you care enough to bother.
* Include strong call-to-action but don't attempt to close sales. Tell your recipients what to do next but never attempt at closing sales. Just like in creating designs for poster printing, you need to tell persuade people to take action after reading your advertisement. You should tell them to call or visit your website to know more about the details of a product or the promo that you offer. Avoid blatant selling as this could turn off your reader. Keep your prints more personal and friendly and not about selling propositions.
* Don't forget to include an irresistible offer. Offers like free hotel accommodations for a family vacation package are hard to resist; this could be a great offer to include in postcard prints for travel agency promotion. Discounts and freebies are great tools in stirring up the interest of the recipients of your prints.
These are a few suggestions that you can use as guide when crafting your own postcard marketing campaign. You can improve these to come up with your own strategies. Just remember that the basic things to do are to have an interesting design, include a good offer, and tell people what to do next. Have them printed only by a reliable and trusted printing company.
