subject: How to Increase the Responses to Your Postcard Printing [print this page] How to Increase the Responses to Your Postcard Printing
Postcards are among the most flexible marketing tools that you can use in promoting your business, products or services. These prints can be presented with unique artwork and persuasive content to catch attention and make people react to the message being advertised. Keep in mind that you don't always get second chances when it comes to leaving a great impression among your target audience. Hence, you need to create prints that are vibrant and effective in generating response. Here are few tips to guide you:
Tips on Creating Effective Postcard Prints
* Understand and plan out the whole point of using direct mail post cards. You need to focus on the main idea on why you need postcard printing and for whom are you creating them. Think about the whole point of your campaign. Do you want to create desire among the recipients to make them want to learn more about your message? If so, then you need to come up with good incentives that could motivate the readers.
* Use the right image and an interesting headline. You only have a brief moment to catch the interest of the recipients and persuade them to read everything. Having a strong headline helps in stirring up the interest of the reader. Make sure to use headlines that are written in easy-to-read text and suggest the value of the products or services that you offer. It is also important to choose an image that supports the headline and make sure that the overall theme of the print is relevant to the readers.
* Keep the message clear and have a focused theme. One theme or idea per campaign is what you should do. You only have limited space with your prints. Just explain the product you offer with its benefits in a brief manner; save the detailed information for your brochures and website. The message, including the headline or tagline, should be clear and easy to understand. You lose the efficiency of your prints when the readers can't figure out what you're trying to say.
* Think about balanced incentives. When offering incentives, you need to compensate for the things that you are asking your readers. The more you ask of them, the better incentives you should give. It's easy to compel people to respond to advertisements when they know they'd get something better in return.
* Have an effective and realistic call-to-action. Don't let your readers guess what you want them to do after reading your printed postcards. Tell them what action they should take next and give them an easy way to respond to your message. Toll-free number or web address with chat box would be great.
* Put together a great mailing list. Vibrant designs and persuasive messages are all useless if you can't send your prints to the right audience. In this case, you need to come up with a targeted mailing list. Make sure that your list includes recipients that would be interested to what you are trying to market. Consider the demographics, location and interests of your audience.
* Measure and track results. One way to measure the response rates of your prints is to include a tear-off portion that the readers can present in exchange for free items or discounts. The tear-off part could serve as coupons, tickets or business cards. The latter is a great option for having cheap business cards.
Direct mail marketing using postcards have been proven to work in generating response and making sales. The versatility of these prints allows for various adjustments to suit your needs and how you plan and execute your campaign have impact on how effective they can be. The tips above could help you figure out how to create response-generating prints for your next marketing campaign.
