subject: To Make Chewing Gum the Hot Seller [print this page] To Make Chewing Gum the Hot Seller To Make Chewing Gum the Hot Seller
It is all known to us that the chewing gum is popular nowadays and is good for the health. However, can you believe that when it started marketing, the chewing gum was not so welcome as today? An American business man named Gregory makes a good example of successful marketing by his unique and effective methods.
Just like most of the producers, Gregory has not many customers at first when the chewing gum under his brand begins to sell. It is the children who take the main account of his sales. This phenomenon inspires a crazy idea to Gregory's mind. Why not taking advantage of this and making the breakthrough with these children? So, Gregory sends out 4 pieces of chewing gum for free for every family whose address he finds on the Directory Number. After a week, the total number of chewing gum Gregory sending out reaches 6 million. Several days later, the idea finds its great effects. For the children are eager to get more chewing gums after these free ones and it is no surprise that the parents have no choice but to satisfy their kids' needs. Since then, the first step to the successful marketing of chewing gums has been completed.
Gregory does not stop his way just in there. He comes up with another new idea to reclaim the packages of the sold chewing gums. And one piece of chewing gum is available for free if the customers give back a specific quantity of packages. As a result, the chewing gums become a good choice for both the children as well as the adults. The chewing gums gradually take the market share and turn into the hot products throughout the world.
What we can get from the story above is that we need to innovate to keep up with the high-developed society. And the way to success is not as complicated as we have imagined. Sometimes it is just from a brain-storm or something like that. At the same time, we have to be quick in discovering and accepting new things and then take actions.
This chewing gum thing makes to reflect on the innovation of the society. It is a truth that innovation matters a lot for both the society and the individuals. For society, the innovation means the motives for the growing of the economics and culture. And for the individuals, innovation acts as the personal shining points when it comes to the out-standing of one's personality. To summarize it into a smaller extent, innovation means the distinctive ideas or conductions which make you the focus of different occasions. Let me just take the evening dinner parties for example.
Since the dinner party is a formal occasion, the decent behaviors and the appropriate dressing mattera great deal. You should follow the manners required and the rules provided, like the manner how to behave when exchanging business cards with someone else, or how to place your handbags when sitting at the table. However, it is not enough if you want to leave deep impression and become the center of the house. You ought to do some homework before attending the parties, for example, a nice and unique style celebrity dress shouldn't be cared more. It will make you confident and help catch the attention. As a result, to pick out a suitable and distinctive celebrity dress really counts. Just try the on-line shop (http://www.dinodirect.com/celebrity-dresses/) which is spoken highly of by the ladies in a BBS and you will find that the miracle can also happen to you.
