subject: Measuring the Effectiveness of Your Online Marketing Strategies [print this page] Measuring the Effectiveness of Your Online Marketing Strategies
Launching an internet marketing campaign is only the beginning of a long journey. At some point later on, you will have to evaluate the response it received; otherwise you would have only wasted your time and efforts. Every time you modify your marketing strategy, you need to analyze the results brought about by the adjustment in order to find out whether it had a positive or negative impact on your business. Doing this allows you to determine which strategies work and which do not.
How do you measure the effectiveness of your internet marketing campaign? There are many different ways, and two of the most popular methods are customer surveys and embedded HTML codes.
Customer surveys are excellent tools for soliciting feedback from your customers. They can be as simple or as complex as you prefer, but keep in mind that the shorter the survey, the more people will respond. It is also a good idea to include a question that asks where people first learned about your product or service. In this way, you will know where to concentrate your marketing efforts.
Embedding HTML codes into your online ads is another means of acquiring feedback that can be used to evaluate the effectiveness of your internet marketing campaign. You can set up your advertisements in a way that allows you to see how many times your banner was clicked, so you can find out which particular ads are receiving the most attention.
Say for example you are using two different ad designs for the same product or service. You may learn that one design is more effective, i.e. it gets more clicks. You can then decide to change all your advertisements to just that one style.
Similarly, if you're running the same ad on many different websites, you may discover that you are getting more clicks from certain sites, and not so much from the others. This will enable you to determine where you should place your advertisements.
You can also review your website traffic statistics after a marketing strategy change to assess its effectiveness. If you see a spike in the number of visitors immediately after the implementation, it means that the new strategy was well received. It should be noted, however, that executing multiple changes at the same time will make it difficult to determine which ones were the most effective. Reviewing website traffic to measure the results of a marketing campaign works best for single changes.
