subject: Flipping Websites - Adding Value to Earn the Highest Prices [print this page] Flipping Websites - Adding Value to Earn the Highest Prices
I have been buying and selling or "flipping" websites for over six years and in that time I have learned that adding or updating a few elements to a site can drastically increase its selling price.
These little tweaks can mean the difference between a site selling for hundreds or selling for thousands so obviously they matter a great deal. After all getting the highest prices for your website is what it's all about.
One of the first things a potential buyer notices about a site is its design. Spend some time creating or updating site until it presents to a professional standard.
When I first started flipping sites I went at it with a vengeance, I was churning out as many sites as I could every week and enjoying a steady stream of income as a result. The downside to this was that these new sites simply didn't fetch a high price at auction or in online marketplaces.
Sitting on a site and building up its traffic and page rank over a period of three months resulted in twice the amount of earnings that pumping out ten sites a week did. Lesson learned? Quality earns more than quantity in the website flipping arena.
Another simple value-add involves creating a twitter account and Facebook fan page that connects to the site. Just adding these two elements resulted in a noticeable increase in final selling prices.
Demonstrating and proving that a site has produced any type of earnings is a major consideration for many potential site buyers. How the site has earned money isn't as important as simply being able to show proof of earnings. Even a site that has earned a few dollars a day from AdSense is much more attractive to a site with no demonstrated earnings at all.
A site that includes an email list is also a major value addition. Again the site's list doesn't have to be huge, the fact that it has one at all will set it aside from the majority of sites being sold today. This is true for any sites with paid memberships as well.
Spend a bit of time making your site more attractive to potential buyers, spruce up the design, build some traffic and page rank, connect the site with its own Twitter and Facebook pages, sell something on the site or monetize the site with AdSense or any other advertising program and show proof of earnings to po
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