subject: Mobile Marketing is the future for businesses throughout the globe [print this page] Mobile Marketing is the future for businesses throughout the globe
Mobile SMS has become the most popular way of communicating within the past five years. Considering how easy it is to have conversations with a person without having to speak with them face to face or by voice, this technology has revolutionized the way we interact. Even ten years ago, when cell phones were first starting to become truly popular, no one could even imagine how much of an impact that text messages would have on the world. According to recent statistics, there are 4.6 billion cell phones active on the planet; the opportunity for mobile marketing has increased to a height where there is no apparent decline in the foreseeable future.
Many businesses have recognized the potential amount of clients, and the opportunity to present their products and services via the use of SMS software and text marketing. For instance, a company such as E*TRADE has mobile phone applications where you can view a variety of information on all the stocks you own. Using this technology, they can send you a text message update if you are trying to buy or sell a stock, or if it rises or falls below a certain price. Another example is medical providers and doctor's offices, which can send text message reminders of upcoming appointments or explanations on how to take certain medicines. The possibilities of mobile SMS are endless, and marketers are taking notice as well.
SMS marketing is generally defined as groups of businesses sending and soliciting materials to different user's cell phones in the form of short text messages. As cell phone providers have enforced specific guidelines and standards for this sort of marketing, it has become a very effective tool for many businesses around the world offering their products and services. The future of the world is in mobile technology and all business sectors are starting to focus their strategy on bulk SMS marketing and the opportunities it provides.
