subject: Restaurant Electronic Advertising To Aid 200,000 Outlets Get over New Ruling [print this page] Restaurant Electronic Advertising To Aid 200,000 Outlets Get over New Ruling
With the new Federal approval of the new food labeling act, this is reported to effect around 200,000 outlets and QSR (Quick Serve Restaurants) in America, then again dynamic signage is here to help out restaurant proprietors defeat this problem.
This statute was accepted on 23 March 2010 and the gist of it is: all food dietary data is to be shown on standard menus for any chain of eateries with 20 or more outlets. Not only will the QSR stores suffer but it will also have an affect on the food supply supply business, trains and even planes and don't forget the guy who bought into the license for a burger van - everyone will have to comply with this new law.
The act consists of 3 parts
1) The calorific value for each menu item has to be acknowledged on all menus, from inside the outlet, takeaway menu and even the stores on line menu.
2) The menu must state how the menu item can be used in a human every day calorie consumption.
3) Added information must be available upon request
Below are a few of the requisites for showing the data above
The font size for the nutritional information must be the identical size and color as the item name and price on the menu and this must be in place by March 2011.
However what most caf owners are discovering irritating is that they now have to hassle suppliers for the correct dietary information so they can include it to their menu, after that they will have to manage portion sizings and how in the world are outlets to show the added menu information pleasantly?
Could this spell the end of the printed menu? As many restaurant owners see that a static printed menu is not part of their business model of the future. They need something that the content can be amended straight away, no wonder eaterie proprietors are evaluating digital menu boards as a probable solution.
A digital poster can be set up to bring up to date content every day so all the calorie data is accurate and if any alterations need to be made to the menu, these can be done immediately with least effect, compared to printed mediums; any immediate changes would take considerably longer and cost significantly more cash.
