subject: Advertise of Your Driving School [print this page] Advertise of Your Driving School Advertise of Your Driving School
In an era where the mediums of communication are constantly changing, where does a small business owner go in order to maximize their advertising expenditures and turn it into revenue?
There are traditional mediums such as television, radio, newspaper, and the yellow pages. There is an emerging medium that many of you may have heard of, it is called the internet! The internet is a medium that is in fact less time consuming and less costly than most traditional methods.
TV Advertise
This type of business enterprise may not be terribly costly, but it may eat up a lot of time. Before going ahead and having the commercial produced, it would be best to call the local television station and ask what their going rate is to advertise your driving school.
Radio
It all depends on your municipality and the size of the market you wish to reach to advertise your driving school. If your goal is to only solicit your local area, the cost will be greatly reduced.
Internet
This medium is the fastest growing industry in the history of mankind. Surprisingly, many forms of promoting your business are not as costly as you would think. All of the methods mentioned below are not described in detail simply because this is an article, not a book!
Priority Listings - There are umpteen websites on the internet that will give your business a priority listing for a fee. Be sure that the site you choose has relevant users to your industry, otherwise you may be paying for a priority listing on a site that does not have the clientele you are looking for.
Website Development - A quality website that can be navigated easily is a great advertising tool. The key to marketing with a website is to make sure that the site can be found. This can be done through SEO (Search Engine Optimization) strategies, PPC (Pay per click) advertising, and directory submissions.
Social Networking - Sites such as Facebook and twitter are used for more than just socializing. Many successful companies have used these tools to generate quite large followings of potential prospects using these methods.
Free Classifieds - This form of marketing is quick and effective. Make sure to find a classified site that is relevant in your municipality. A well written ad can generate a lot of inquiries for your business.
