subject: Keyword Spy Tool Introduction and Basics [print this page] Keyword Spy Tool Introduction and Basics Keyword Spy Tool Introduction and Basics
A keyword spy tool is a really helpful piece of software designed to gather intelligence on other marketer's/company's activities on the google adword advertising network. It effectively collects data on what your competitors are doing in their advertising with Google and delivers the information to you to help you determine how to clone or setup your own profitable campaign in a minimal amount of time.
Essentially a keyword spy tool helps cut down a lot of the hard work that usually goes into trying to find profitable keywords that your advertising competitors are using. You can picture what keyphrases your competition are bidding on, how much they are paying on a daily basis, what they are paying per click, what adverts they are using, what landing pages they are using and it additionally gives you a sense of what their click-through rates are like and what traffic levels they are receiving.
In summary, a keyword spy tool provides you a look behind the curtain and shows you what your competitors are doing in their online advertising campaigns.
Various keyword spy tools run in various ways, using several systems and methods to collate and exhibit the key word data. The tools operate by using information provided by Google to observe advertising activities across a variety of diverse keywords and a number of tools require you to decide on the keyphrases you would like to look into, and then monitors advertising movement on these key phrases over a period of time, where as other tools simply pull in information without delay on demand.
When using two or more of these tools together, you will often notice a huge disparity in the results you are served. This is because some tools will display you results from a month back, where as others will display you data from a week or two months back! This is why keyword spy tools only take part in a small part in your overall campaign investigation though, and this is also why it is important to select an individual tool or service, and use it consistently while ignoring all others.
These services are not well-known for being fully accurate, and having trialled such software on several of my online advertisement promotions I have noted some of the information to be inaccurate. It is also essential to keep in mind you ought to never under any circumstances rely on a keyword spy tool to do all your study with. If you are going to use this software, I highly suggest you use it as part of a much more holistic and far-reaching approach to your online market study.
