subject: Four Ways to Drive Traffic to Your Site [print this page] Four Ways to Drive Traffic to Your Site Four Ways to Drive Traffic to Your Site
"Build it and they will come" - while this may apply to Kevin Costner in "Field of Dreams", it doesn't quite work out with websites. Unfortunately, most website owners think that once they've got the site up and running, traffic will just start pouring in automatically. The truth is, you will have to put in some effort if you want to see some hits to your site. Fortunately, there are a number of ways that you can attract traffic online:
1. Article Marketing
Articles are a great way to get the word out about your site. Write an informative article on a topic related to your website, include a link back to the site with a powerful call to action, and submit it to the top article directories for some instant traffic. Not only does article marketing give you traffic, but also important backlinks that will help you rank higher in the search engines.
2. Email Marketing
You can either build an email list from scratch (for which you will require traffic), or do a joint venture with someone who already has a list of emails. With email marketing, once someone opts in to your list (through an autoresponder such as Get Response or Aweber), you can send them informative articles along with news and details about your site/product. A great tool for not only driving traffic but also building customer loyalty.
3. Advertising
Advertising is the easiest and the fastest way to get traffic online, but also one of the most expensive. You can take up PPC (i.e. buying ad space on search engines such as Google, Bind, Yahoo), buy ad space on a site in your niche, or even advertise on video sites such as YouTube. There are a plethora of options at your disposal when it comes to advertising, limited only by your budget.
4. Organic Traffic
Organic traffic is traffic from search engines. If you build a large enough site with plenty of content and get a lot of backlinks, you will soon start ranking higher and higher for your chosen keywords on Google. When someone searches for your chosen keywords, your site will appear among the results, giving you free and organic traffic.
