subject: Win With Long Tail Keywords [print this page] Win With Long Tail Keywords Win With Long Tail Keywords
Most online marketers focus on popular search phrases and keywords for marketing their website. Little do they realize that they may be missing as much as 80% of the search engine's traffic. The missing traffic is found in hundreds and thousands of keywords, known as Long Tail Keywords, that are often overlooked and not exploited by webmasters and online marketers.
These keywords or phrases received little attention as each individual keyword attracts few searches. However, in aggregate, the volumes may be hugely significant. It therefore worthwhile to invest time and money to focus on these keywords as competition is low. Ranking high on search engine results is also significantly easier.
Rather than targeting the top 10 20 most popular search keywords, it makes sense to reverse conventional thinking by targeting long tail keywords to capture the majority of the market. As a matter of fact, it was reported that Amazon.com gets 57% of its sales from long tail search.
Other than low search volume, one of the characteristics of a long tail keyword is the number of words used in the search phrase. Typically, it may comprise of three to eight words or more. The longer phrases used in internet search signifies that the search is specific in intent especially when brand and model is specified. Naturally, long tail keywords tend to have higher conversion in terms of sales generated.
The strategy for getting huge traffic is to get ranked for many long tail keywords or phrases by creating many webpages, with each page targeting a few keywords and variation thereof.
Instead of fighting for ranking with marketers, who are big and established online marketers, and uses the top 10 20 most popular keywords, you can win by franking attacks via the use of long tail keywords.
