subject: Del benefits: Running the Olympic train ride - the Olympic Games, Dell benefits - sports and leisure industry [print this page] Del benefits: Running the Olympic train ride - the Olympic Games, Dell benefits - sports and leisure industry
When Samaranch announced Beijing as the 2008 Summer Olympics The moment will be the host city, the Chinese people Life Olympic Games began to be changed. Sponsor of the Olympic Games Venues , Olympic opportunities Fuwa , Torchbearers such terms become focus of media attention, and for Chinese enterprises, but also for marketing promotion and brand a great time to upgrade, as the elder of China's sports brand, how will Dell benefit to using the Olympic Games that shares the warm wind?
About Dell Hui stores, long accustomed to find Advertisement Words "my personality" suddenly became the English "ONTHEWAY". In fact, after the Spring Festival early in 2007, Dell benefits of LOGO, slogans, brands and so quietly changed the English name, and these changes create a strong brand Del benefit to the brand promotion of enterprise development, to avoid a price war to win Olympic business opportunities an option.
Dell, chairman of Dingming Liang Hui said the benefits of Dell standard action is mainly aimed for the 2008 Beijing Olympic Games, Olympic Games and many domestic enterprises concerned about marketing and different non-Olympic marketing, Dell introduced a new pan-Hui Olympic marketing strategy, with the history of the Olympics to promote opportunities for rapid international brand image. In addition, Dell benefit from this year launched the brand in a continuous 3-year upgrade storm, and all of the goals, will point to the 2008 Beijing Olympic Games has brought the sports business.
It is understood that Dell is the first batch of benefits Sports shoes Manufacturing factories, in 2000, the domestic Sports Rapid increase in market demand, Dell Hui spotted the huge domestic market opportunities, began selling its own brand in the domestic market, sports shoes. But Nike and in the international market Adidas The two giants, the domestic market and Li Ning Anta Competition for the market, Dell has entered the Chinese Hui Although first-line sporting goods brand camp, but inevitably some embarrassing situations.
With the 2008 Beijing Olympic Games is approaching, more and more local companies attempting to cut in the Olympic Games to their own cake, so Olympic marketing and the non-Olympic marketing, a local brand focuses on the marketing strategy.
Ding Mingliang that the Games will open in Beijing will bring together the world's focus has been to Beijing, but also up to several million foreigners came to Beijing to participate the Olympic Games a variety of ways. China's brand, this is a hundred years Come and opportunities, but the Chinese and the Chinese flag graphics, foreigners do not understand what it meant, Del benefit for the purpose is to make the brand essence of the subject with the international approach to communicate with the world.
Benefit from Dell for the underlying process, we can easily see that it has profound implications. First of all, embodies the new English "campaign Arts Unlimited creativity "brand core values. Second, the new English name more international sense, fashion sense, a sense of credibility, and quality, premium brands help to improve capacity, the new English name clearly shows brand positioning??? Exercise creativity faction. Finally, Sporting Goods, the 2008 Beijing Olympic Games is to enhance and perfect opportunity to spread the brand, Dell has the benefit to promote the Olympics as a great platform for action constitutes a marked benefit Olympic Del important part of marketing strategy.
Looking around, local Olympic sponsor in China, it only remains in the simple use of the Olympic Games Logo. Sponsor of the Olympic Games Logo Logo and the use of combinations played only prompt Consumption Who sponsored the relationship between the brand and the Olympic Games, however, when all sponsors are doing so, consumers can not distinguish the basic Cooperation Partners, sponsors, the sole supplier, the supplier the difference between the four sponsorship levels. In such circumstances, the non-Olympic sponsors as long as the sponsorship of athletes, broadcast part sponsorship, sponsor sports teams and other participants, also can play the equivalent of "Olympic sponsors" effect.
Del benefits for the Olympic standard is out of the pan the first step in marketing, now settled on the Dell global consumer benefits can read more a problem of identity, then Dell would also like to address consumers see benefits, buy the problem, Del Pan Hui Olympic marketing is still a long way to go.
2008 Beijing Olympic Games approaching, Dell is working from the Olympics benefit the audience, the Olympic relay, Olympic athletes during the Olympic Games a positive combination of advertising and various pan-Olympic marketing resources. In addition, Dell also benefit advertising, product promotion and a series of moves to upgrade. Special assistant to general manager of Del benefits
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