subject: Is There Any Relation Between Seo And Ebay? [print this page] Is There Any Relation Between Seo And Ebay?
Any forum, platform or community that throws up a ranking in response to search strings typed in by a user, can benefit from SEO or search engine optimization. EBay has a search mechanism and therefore there is no reason why resellers should not harness the power of SEO to increase their ranking and with it, their visibility.
Research has shown that if you are not on the top few links in a ranking or worse, not on the first page, chances of a click click-through grow bleaker. Given the huge competition that resellers face, not showing up on a ranking is liked getting knocked out in the very first round. Let's looks at the top 3 ways that SEO impacts eBay ranking and what you can do to make them work for you.
Relevant keywords in title / description: The fFirst and foremost, thing that you need to ensure is that you have the correct and most relevant keywords in your titles as well as product description. This is instrumental in people being able to find you. So if you are selling a camera, be sure to include brand, modeletc. rather than focus ing on words like `new', `shiny' or `discounted' because those are not the words, prospects will be type ing when they are lookingsearch for a camera.Reseller feedback scores /user experience: EBay gives preference to sellers with better feedback scores or those that promise a better user experience all other things being equal. Resellers below a certain feedback rating don't even show up on most rankings. Add ons like `free shipping' or discounted rates also help improve ranking. Keep this in mind when managing your store.Date of expiry: On account of the bid system, the eBay ranking also has a tendency to throw up bids that are about to get over as against those that still have some time. It is due to this reason that sellers often opt for 3 day listings rather than 10 day ones. You may want to keep your expiry period short and relist as and when to improve visibility on rankings.
Apart from the above, eBay's `best match' system also factors in user history or which store the user has bought from in their previous visit. The system works to maximize the chances of a sale. There is not much you can do to influence this in your favor. It either is or is not.
It is important to remember that every search is different. What works on Google may not work on eBay and vice versa. Plus, search engines are all about credible rankings and I doubt if there is a real way to crack the system. All you can do is, study the top rankers and modify your store as far as possible. At the end of the day, if you are offering relevant products with an apt description and fair consumer policies, there is no reason why your listing cannot benefit from SEO.
