subject: InfoPrint Wu Jingxiang?? To know ourselves and focus on attack-InfoPrint, digital printing - Printing Industry [print this page] InfoPrint Wu Jingxiang?? To know ourselves and focus on attack-InfoPrint, digital printing - Printing Industry
High-end printing market has been coveted by all printer manufacturers, but many manufacturers lack the technology but because of their own or control less than the market can not enter the print market in the blue ocean. IBM and Ricoh InfoPrint is Cooperation , Established in January 2007 the provision of high-end printing solutions company. Wu Jingxiang first anniversary in the company when he was transferred from the IBM InfoPrint general manager of North Asia office. And Wu Jingxiang in-depth conversation and found that this seemingly young company, is very seasoned in marketing.
Replace the guard forward LIU Bao-hua: From the beginning of 2008 has now been a year, you recall, this year, the largest in the new company that you feel that?
Wu Jingxiang: I have not as sold. My biggest feeling is that this past year was the most tired I have been in sales a year. Basically, before the summer vacation I have told the whole family together, but they did not have time last year, because too busy. Ago for a company, then three months to fully adapt, no matter how difficult, up to six months also have to adapt to, and now a year is still in a state of tension, so that is really quite hard. In particular, the parent company is IBM, IBM's traditional customers keep up with that all day long. To here with not the same. I went to this company is like receiving a ball back behind all need me to play forward. I now want to reduce the number of guards, to replace these people forward, staff adjustments, but also teach them tactics. I do things are two principles: first, with the right people; second, strategies should be right. As long as these two do the right thing, I almost have half a month's time to go play a; with the wrong month to two months to do something. I know where my goals, if confused, no matter how hard will be wrong. I am now responsible for China Taiwan, Hong Kong and mainland China market. China Taiwan region in less than five months, we replaced all senior. We'll talk to race against time, because we do not have time to think for a long time, like the longer the farther behind.
Challenge is to keep the mission
LIU Bao-hua: Two days ago I read a book, that CEO is not the past, but to master the future. Help companies to develop future marketing strategies, it is the mission of CEO. You just mentioned, a good strategy with the right person, we can carry out the work. But in all forward from the back into the process, knowledge is a big span. Speaking of knowledge span, I would like to ask a question. You just mentioned your original work, experience working with InfoPrint now very large difference. I also have a strong feeling. I had in consultation with the media for many years, if I engage in real estate now suddenly, I have psychological barriers, I feel I can do. My question is, why did you do such a large span of choice? In other words, pick your boss, why did you do such a location? He did you fancy?
Wu Jingxiang: My entire career at IBM, almost every year in exchange positions change from manufacturing to banking, but also for the medical. So many trades, I am most impressed that the medical industry, a lot of words I do not know what the emergency room, etc., very professional. Because I am a Technology origin, if there is no problem in industrial areas, banks can, the Government, the military can be, but health care is a headache, as too professional. I used to often go to the hospital to understand, because you do not understand this knowledge can not sell things on. What impresses me most is that once I told the boss said, why every time you transfer me to a place, I finally realized, you then should I be transferred? The boss said to me the sentence: When a company that you are busy with, you have to accept this challenge, this is your task. At that time I was happy and angry, pleased that I was busy, angry that I was bad luck. This remark was a great impact on me.
One time I jump EMC, is selling cell phones in China Taiwan. But less than four months to achieve results on the NT more than 100 million yuan, nearly 2,000 million yuan.
