subject: Viral Medical Marketing Opportunities Through Facebook SEO [print this page] Viral Medical Marketing Opportunities Through Facebook SEO
Facebook has its own search engine for its 500 million users! And users are already segmented by interests and to a degree by their demographics. The Facebook social network therefore provides a huge and unique opportunity for medical marketing to targeted demographics.
How do you go about marketing to new patients on Facebook?
First, you can let these patients find you. This is a preferred alternative in the long run, where being found by a new patient is similar to an organic search result in being a more believable and credible referral. Development alternatives for medical marketing include:
1. Building a Fan Page
2. Joining relevant Facebook Groups that contain or are followed by your prospective patient demographics
3. Developing a new Facebook Group catering to your target demographics
Basic SEO principals apply to these digital assets - the Fan Page title and your personal page should clearly be relevant to the search keywords your prospective patient demographics are using, and as well, the content should be relevant to these demographics. Notably, opportunities are present in these alternatives for outreach to Fans and Facebook Users in making fan requests of targeted demographics, subject to Facebook's terms of use.
Secondly, you can utilize Facebook's pay per click (PPC) advertising engine to market your medical practice directly to specific patient demographics. The Facebook ad engine is incredibly powerful in being able to target your advertising by location, age, sex, and most importantly, by interests. Compared to other forms of PPC, the Facebook engine offers a potentially high return on investment because it can leverage targeting by these predefined and known interests.
For instance, it is theoretically possible to target new patients, male and/or female, that live in and around a specific city, and that have expressed interests in looking young, being healthy or seeking employment - all relevant attributes of prospective patients.
Additionally, the value of utilizing the social nature of social network marketing is that those prospective patients targeted with your medical marketing in turn have, or know, persons with similar interests that can be incentivized to pass on your message. In this sense, your medical marketing message can potentially go viral.
The Facebook engine offers a targeted social marketing opportunity that is particularly suited to medical marketing - give it a try and have your medical practice marketing take advantage of this social media optimized opportunity.
Now Pay Close Attention --
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