subject: A Beginner's Guide to SEO [print this page] A Beginner's Guide to SEO A Beginner's Guide to SEO
SEO/Search Engine Optimization
An important component of internet marketing that many people don't completely understand is SEO or
Search Engine Optimization.
Ultimately, not knowing the basics of SEO will cost you money and could cost you your online business. You will struggle with generating traffic and getting your website to rank well.
Search Engine Optimization is about using specific techniques to improve the ranking of your website, as well as its pages, in the search engines. The goal of this article is to provide you with a basic
Link Building
Visitors won't magically appear and make you money just because you have built a website. You need
to build links to your pages from relevant sites. This lets the search engine know of your webpage and it boosts your website in the search engine rankings by telling the search engine that the website is relevant to the keywords.
When it comes to building links you want as many as possible. Incoming links from relevant sites will help you massively in your quest as an Internet Marketer. You will rank well with your keywords and get traffic by applying these simple SEO techniques to your website. Website traffic means money!
The Importance of the Domain Name
The domain name is the first step in search engine optimization, it will help you to rank well and quickly. A .com domain name is a recommended. If you have to, look at other domain extension, but it is generally agreed upon that .com extensions are the best. A good .com domain name will provide you with an edge on your competition.
Keywords are Vital
I cannot stress the importance of keywords in succeeding with SEO. Without good keywords you will struggle to gain ranking and to get any "organic" traffic at all. Knowing the keywords that people looking for your product will actually use when searching is crucial. Knowing these words will enable you to focus your efforts for maximum results in the least amount of time. There are specific places you need to place the keywords within your website in order for search engines to understand what your website is about, such as the Title tag. Using keywords in your content will guarantee that you are ranked for the keywords that you are targeting.
You will struggle to rank if you choose keywords that are too broad or general. You need to pick specific words, which usually consist of a few words or a short phrase; these are called "long tail keywords". For example, "weight loss" is too broad and vague for you to target and rank for, but a long tail keyword such as "weight loss for teenagers" is much more focused and more likely to have lower competition.
A word of caution - it will have a negative effect with the search engines if you try to stuff keywords into your website. Aim for a keyword density of between 2% and 5% for maximum results.
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