subject: Promoting your Business using Mobile Marketing [print this page] Promoting your Business using Mobile Marketing
Have you ever thought about why Mobile Marketing happens to be the best choice for big companies?
The very fact that the majority of customers worldwide own a mobile phone is ample reason to choose the cell phone as being the ideal marketing medium. In a market survey conducted recently, 66% of the British preferred receivingSMSalertsfrom companies they dealt with. But, surprisingly, it was a meagre 3% that actually did! This gives Mobile service providers the upper hand over close competitors by satisfying the 63% demand gap'. Modern businesses depend on Mobile Marketing in the following manner:
SMS Competitions/Voting/Research: Marketing surveys require interactive responses from customers. Web SMS , 2-way messages help in conducting competitions, opinion polls or customer research
SMS Text Response: Viaweb SMS's convenient messaging system enables businesses to conduct sales enquiries and in turn receive customer feedback.
SMS Alerts: Right from bank balances, to weather updates, SMS alerts are the best option to keep customers updated with reminders, offers, appointments, etc. over e-mails or letters.
And now for the crucial part; Given a choice, one half of the customers would much rather respond to an advertisement by sending a text message than an e-mail or letter, which eventually fetches businesses a 15-20% higher response rate! Isn't that worth every bit you invest into your business?
Customer participation forms the crux of mobile marketing but there are companies that are hesitant to adopt it as part of their marketing strategy. The big players have been doing it for years allotting an increasingly larger percentage of their budget on mobile marketing This speaks volumes!!.
