subject: Why Personal Branding Counts in Social Media Marketing [print this page] Why Personal Branding Counts in Social Media Marketing
Unless you are selling items on the internet that are totally unique such as art, crafts or custom made items chances are you are a rep for a network marketing company of some kind.
Now in social media marketing (SMM) this presents something of an issue. You have probably been given a company replicated website or maybe a range of replicated websites. However they are still replicated and people get to know the one's that convert well and more reps. start to use them.
So if you simply drive traffic via SMM to this website you have a problem. It's been statistically proven most prospects make seven visits to the offer page before they decide on joining. Now you want to make sure it's your page they go back to and not another rep's.
So in SMM you need to build up a reputation (or personal brand) that people will remember and go back to. The following steps will help you on the way to establishing a credible personal brand.
1. Personal Brand Name - Think of no more than two words that sum up your greatest strength/benefit to others. A compelling reason why they should choose to go into business with you. Solutions was the word that came to me because I have always been called a creative problem solver. As all my products help overcome problems it fitted perfectly.
2.Strapline - This is your mini mission statement the best one I have heard is Coca Cola's - 'never more than 100 yards from a coke' it's brilliant. The whole company can get it straight away with no explanation and get behind it. You are going to be creating a sales organization and they have to 'get' your strapline. Mine is 'creating entrepreneurs daily' because I offer home business opportunities so my team can get it from day one. They then create one for their teams. Notice the key here - duplication. You have to have an approach that can be duplicated if not you will just get burned out.
3. Twitter account - use your real name not your brand name to start with. Once you become a sizable sales organization then switching to a brand name is better. You have gained credibility and have the organization to prove it.
4. Facebook Fan Page - Set one up in your Brand Name be open it's about what you sell and you will update fans on latest developments in the your company and any opportunities you think may be of interest. Then if they join they know off the bat it's about your brand and your business opportunities.
5.Blog - In your brand name. This is your SMM hub and is where you want to drive as much of your traffic to as you can. If the Blog is interesting and entertaining and you ask them to subscribe to your RSS chances are they will come back to you not another rep.
There you have the basic building blocks to establishing a personal brand for SMM.
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