subject: Official Presence in Facebook [print this page] Official Presence in Facebook Official Presence in Facebook
Perks and Perils of Official Presence in Facebook
With the rapid and unprecedented influx of various communication technologies provided by the internet, we can easily reach and communicate our customers. Facebook provides an interactive platform where customers can easily post their responses for the wide audience to view and read. Facebook has given both marketers and customers with equal opportunities to express their minds and communicate about the product.
Facebook also provided a direct cheap feedback mechanism that replace time-consuming and tedious research process. Directly addressing customers' queries and concerns can increase their brand loyalty. However, everything has the other side of the coin.
Opportunities in Facebook
There are a lot of reasons that can be said for a brand to be in the most popular medium. First, a number of conversations and exchange of information happens in various social networking sites such as Facebook and Twitter. Being in Facebook, you can thank people mentioning positive comments on your product. You can also redress the grievances of some of your customers and to win them back again.
On a proactive note, if you have a sustained presence on Facebook can help you create a band of customers. Moreover, it can give you easy access to firsthand information about the product with a single click. All of the brands have their own Facebook account or fan page with innovation.
Disadvantages in Facebook
The conventional forms of media do not allow customers to give feedback. Transiting from this media to the new platform may be quite difficult and it is hard to converse in the language demanded by social networking sites, which is quite informal. Some marketers employ rules and guidelines in the discussions in their Facebook fan page, which negates the characteristic of Facebook. This may have adverse effect and impact on the brand or product. Everyone must avoid all the perils on Facebook and marketers should be aware on the responsiveness and energy levels of the users.
Golden Rules in Facebook
The effective use of the medium may yield to the success of even small household products reap success through their immense popularity in Facebook. There are two golden rules in Facebook that must remember in order to be successful in your social media marketing:
It is important that you are cheerful to your customers. The bossy and big brother attitude is apt for the conventional media and can kill your brand in Facebook. You may experience wrath and bitter responses when your customers perceive arrogance. The friendly and approachable attitude is always the best. Secondly, do not advertise but converse to customers. Blatant advertising shoo customers off your page.
There are a number of ethics that must be followed when using Facebook and other social media. You will easily know this through active participation in the medium. A company must ensure that its representatives are knowledgeable in the field and are able to mark presence on Facebook. You can get expert services in
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