subject: The Attraction Marketing Blueprint - Just What The Doctor Ordered for Your MLM Business! [print this page] The Attraction Marketing Blueprint - Just What The Doctor Ordered for Your MLM Business!
Attraction marketing is a approach that has almost certainly been used for years by the most crafty of network marketers, but only recently has the approach acquired the specific tag of "attraction marketing". So what is this phenomenon and how does anyone get started using it to assemble a business and develop a customer base? Is it complex? Is it too late to begin attraction marketing now? Did I miss the window of opportunity? Let's discuss these often-asked questions?
First and foremost, what is attraction marketing? The answer to this one is simple... attraction marketing is using basic human psychology and creating a win-win state of affairs for both you and your prospect. It goes back to the idea that Zig Ziglar used to promote when he said, "They don't care how much you know until they know how much you care." To become successful at attraction marketing, you must create and bestow value in the lives of others before you earn the right to tell them about your product, service, or opportunity. By adding value first you allow your prospect to find out about you, evaluate your abilities, and make the conscious determination to do business with you without being "sold" or "pitched". Here's an example...
Let's say that your MLM happens to market a juice product for weight loss and you want to attract people to your business. The usual method of doing this may have been by means of pricey advertising, writing a list of people you know, buying leads, etc... But with attraction marketing, you would provide value first. Maybe you write an article on diet and exercise. When people read your article, they discover that you are an "expert" on the topic and then they want to know more. This leads them to ask about your product's weight loss capabilities. This form of marketing builds trust and rapport, far more effective than a commercial or advertisement, not to mention far less expensive for you!
Is attraction marketing difficult? No, really it's not complicated, but you do need to understand the concepts, define a niche, develop your value proposition, and do the work. Being lucrative at attraction marketing didn't happen to anybody overnight. It takes time and consistency to develop a customer base of loyal followers, but keep in mind that building this customer base takes time in any venture with any marketing style. The great advantage of attraction marketing, however, is that people will time and again pass on your value proposition and recommend others to you. After all, it is much easier to get referrals when you are providing value rather than simply selling.
Here's a side note. If you, for example, are selling vitamins, then your way of "adding value" can NOT be just telling people how great your vitamins are and how these vitamins will help the person who takes them to feel better. That's not attraction marketing, that's just basic old-fashioned selling.
Is it too late to start attraction marketing now? Has everybody already saturated the market? Absolutely NOT! Think of it this way, out of all the folks out there selling "stuff", anything from homes to cars to shoes to DVD's. How many of them are faithfully practicing this concept? I don't know the correct answer to that question but from the looks of things, the percentage is very small. In fact, now is the perfect time for you to start employing attraction marketing approaches into your business. How many people in your company are effectively doing this now? Probably not that many. But if you do not start, you will probably get eaten by your competition.
Here are the true facts, the "tough-love" if you will.
What are you waiting for? Are you out there surfing the net consuming tons of articles, watching videos, and getting stuck by the sea of information out there? Then, your reason for not taking action is plainly that you don't know who to trust or you're afraid of being scammed or maybe that you are just confused? PLEASE people, no one ever knew exactly what to do until they actually took action and started doing it! The "gurus" that you find using attraction marketing online didn't become gurus overnight. They woke up one morning and simply made the decision to take action and then just kept going. These are simple concepts and guess what... everyone that is out there preaching it is in essence teaching the same thing. It doesn't matter what your industry may be, the rules are the same. Every day that you put it off is one day farther away from your dream, from your success, from your freedom! End the insanity and get started with attraction marketing today. Not sure what to do, then settle on a mentor that is knowledgeable and accessible. Mentoring with the best guru out there doesn't do you any good if they are untouchable.
So, the bottom line is that you need to get started. Remember, the only place where "success" comes before "work" is in the dictionary!
