subject: Lenovo chose China Unicom Apple kicked off with the pinch - Lenovo, China Unicom, Apple - Communications Industry [print this page] Lenovo chose China Unicom Apple kicked off with the pinch - Lenovo, China Unicom, Apple - Communications Industry
Since the Apple iPhone is the Chinese
Unicom Introduced, so keep a close eye Lenovo Music Phone Apple's strategy to live and no doubt also the operators
Cooperation And accompanied with China Unicom and the Apple iPhone is seen as a competition courage. In fact, keep a close eye Apple's strategy, and Apple is the best way to face confrontation, and this is at all costs, and Apple's Final Dash of Geng gas.
To trade Marketing And channel advantages of the association started in the marketing strategy will no doubt step ahead of Apple, which is no doubt, after all, in the Chinese market, which is the headquarters of Lenovo, Lenovo is the most familiar piece of the market. No wonder Yang would like to express, "but if selling iPhone, is the failure!" Price-driven music Phone users in China will know what the most value. But should not be overlooked, iPhone quality determines the price, has been Apple's price is not cheap, but
3G Version of the iPhone have begun to bring down prices, coupled with gray market stimulation, music Phone on price advantage to consumers is not necessarily the values most, but also the application of experience and other temptations. Including usage and the corresponding enhancement of service, this may be more important.
Unicom publicity for Apple iPhone is almost full, and Lenovo and China Unicom behind cooperation is not also have such opportunities and publicity advantage? We see
TV Media publicity on the China Unicom on the iPhone is more focused on applications based on the experience and software, in this association is not sufficient for a positive connotation to fight? Fortunately, Lenovo of China to better understand user habits, so that applications can avoid the complicated light on weight, the key link directly to immediate concern, this may be a time when Lenovo released mobile strategy, Sohu, Sina, Alibaba, etc. veterans have come forward to join in the internal factors, in fact, the cooperation of multi-CEOs and Lenovo is tied to these fundamental. Lenovo is also clear that the application of insights into the habit of Chinese users will have this depth after the co-operation.
Operator's marketing strategy is a great package of benefits and aspects of the operation, Lenovo is clearly in this regard can only be more winning in blue. Price for the temptation to package as a link to operators as a bridge to the network for the media, everything can be unified and coordinated. More importantly, in addition to the channel operators, the association is a huge advantage of any channel handset manufacturers are difficult to surpass. This is a huge base, Lenovo's full use of the channel's edge psychologically prepared to fight a war already has. In addition, good relations and operators, together with the advantages of local manufacturers, Lenovo will not end the fight worse than others, the opposite may be more competitive advantages. Unicom also said that China Unicom Music Phone is a strategic product to build, it speaks for itself. In addition, we see iPhone's WiFi products do not launch date, but there is WiFi Music Phone, but also a WAPI function can give priority to the wireless network.
Lenovo Music Phone now to fight the market price, which is in the initial stage of an unconventional means. I observed this a few tricky areas: first, Lenovo's influence in the mobile phone market is limited, need to make a tentative price to stimulate consumer buying; Second, the mainstream market
Smartphones The high prices relative to their bottom line users spread beat was the same time, beat competitors; its three built in the package price is based on a certain degree of user loyalty lock; 4 to open the smart phone market prices Huokou, bring the whole market transition to smartphones. However, some of them hidden. The first follow-up services bring experience is not able to simultaneously keep up, and second, the application model itself is not sufficient recognition by the user, in particular, and the competition iPhone, users will naturally to iPhone as a reference, if the iPhone is not able to go beyond the application experience, could easily become the focus of questions about the future, so innovative on the market Lenovo needs to follow the pace has been, while the follow-up products to keep a close eye up iPhone. Music Phone need second generation, third generation products, rapid follow-up.
Another advantage is that Lenovo, Lenovo and China Unicom in co-operation, will also launch TD-S
CDMA
Edition Music Phone products, and include support for CDMA2000's Music Phone products. This and the cooperation of the three mobile operators will become Lenovo's entire mode of operation of a layout, it is Apple does not have the advantage. Apple iPhone might think as simple as the technology innovation in the advantage, but in local innovation and control, the association is more familiar with the characteristics of local users, so the layout is very specific place. The first encounter, the association is not able to succeed and we might wait and see. When Yang personally go into battle, we have no reason to place greater expectations on the association do?
