subject: MLM Lead Generation: Target Market [print this page] MLM Lead Generation: Target Market MLM Lead Generation: Target Market
The first part of this series was in fact called "MLM Lead Generation: What Kinds of Leads Should You Be Marketing For?" But in view of the fact that how to get hold of your top prospects, aka your target market is the focus of the second part in this 2 part series, I altered the title just a little.
To get the answer to that query, let's go back to the foundation of effective marketing, which is really about two things:
1. Marketing a product to people who either already truly want it or truly need it.
2. Positioning yourself as a Leader and a Problem Solver. (This is for you folks who are utilizing Attraction Marketing, which is the philosophy ALL of the mlm lead generation strategies on my blog are based on.)
With MLM lead generation, you don't want to come off as a sales person, but as an expert who provides solutions to folks who are ACTIVELY looking for what YOU have: YOUR TARGET MARKET.
Using that train of thought, who should you promote your retail product or service to? The answer to that question is simple: those who have already purchased a similar product or service before, or individuals who are actively seeking out your product or service right now. If you don't stick to that rule, then it's pretty much just a roll of the dice.
All right, let's break this down for mlm lead generation, and then bring it all together for a clear image of what I'm talking about. By the way, all of this info comes straight from Mike Dillard's "Magnetic Sponsoring." I didn't invent this attraction marketing strategy, but I sure as heck follow it, BECAUSE IT WORKS! So where were weoh yeah, so for us, as network marketers, the only persons who are in our main target market are those folks who have already been in network marketing before, those folks who are in it right now, and those who are actively purchasing information about it - not just requesting it.
(Mike actually goes into great detail about six target markets in his "MLM Traffic Formula," but we're just talking basics here.)
Put another way, the people we want to promote to have bought a home based business at some time - other networkers. And what's the reason for doing that? I'll give you four good reasons:
1. Network marketers already have faith in in the mlm business model.
2. Network marketers have already spent money on the mlm industry.
3. Network marketers have a burning desire to succeed.
4. Network marketers are ready and anxious to use/buy anything that will help them succeed.
The idea here is to "sell" to folks who already purchase what you are offering. You only sign up individuals who really want to be enrolled. Quite a concept, isn't it?
I believe this is the perfect time to throw in a story to illustrate what I mean, one of Mike Dillard's analogies taken right from his book:
"Let's say you have come up with a steak dish that is considered pure perfection - The cow raised on the purest feed in the world and cooked by a team of world's greatest chefs before your very eyesFlavor worthy of $100 price tag for just 8 heavenly ounces.
But, it just so happens that you're a cook at a vegetarian restaurant. As you might guess, despite all of its merits and applause, you couldn't give that perfect dish away for free to the diners at a vegetarian restaurant.
They're not in your target market.
On the other hand, you could walk next door to The Steak Baron's Inn, and within 10 minutes the dish would be sold out. They might even dedicate a full page of the menu just to your example of beef perfection - And you'd make some serious cash!
If you want to make your life easy, make a lot of cash, and have fun doing it, stay within your target market: network marketers, and those looking to buy into network marketing!"
Wow, that paints a pretty clear picture, doesn't it? It's important to keep in mind here that this only works because you're utilizing an effective method of advertising or promotion (whether free or paid), and you ARE NOT advertising your primary business. If you advertise your MLM in order to generate leads, you WILL lose money! Who cares about YOUR MLM? There's a good chance they're already in one!
So now that I know WHO to market to, WHAT do I promote to them??? Well, lets return to the two basic components of effective marketing that we covered at the start of this article:
1. You market Yourself as a Leader and Problem Solver, and
2. You advertise a Product that the folks you are marketing to either truly desire or actually require, which in this case is your Marketing System.
What are the two things that all network marketers need? More customers and more business builders. So what do all network marketers have to have? A solution that gets those things for them and a person who can show them how to do it, which translates into a Leader and a System. That's "what" you market, and they are "who" your market to. That concept should be the focus of your mlm lead generation strategy!
Then finally, you bring your mlm opportunity into the picture. Only after marketing your "How" do you market the "Who, What, When, Where and Why" of your company.
So make sure you are consistently working on yourself and make sure that you are using a system that pulls all of this together for you and then automates it, like the system I use. That system, complete with funded proposals to help you generate income from the 90+ percent of the traffic that comes to your site that ARE NOT interested in your mlm business, is the solution that your target market is searching for. And it's that same system that you will plug your mlm team into as you develop your mlm business.
If you aren't utilizing a system like that, FIND ONE! Do your investigation, actually call or email people to get more information, and then put it to work for you and your team. Just make certain you do your due dilligence first, to furnish yourself and your team the greatest opportunity to generate a life-changing mlm income.
Keep it real and keep taking action!
"Since it doesn't cost a dime to dream, you'll never shortchange yourself when you stretch your imagination."
--Dr. Robert Schuller, minister and bestselling author
