subject: Your 7 Second Internet Presence Secret [print this page] Your 7 Second Internet Presence Secret Your 7 Second Internet Presence Secret
People Crave Clarity
You can count on the fact that the most elaborate efforts to develop your internet presence won't matter 7 seconds after someone has found you unless they're captivated by what they see. People are conditioned to expect stimulation and they'll lose concentration fast unless they get it.
Too much happening on your landing page or home page is like the neighbor with a yard that looks like they're always setting up for a yard sale.
If it takes more than 5 seconds for someone to identify with something of value to them, they won't give you the 2 seconds it takes for them to scroll down. Keeping your sites clean and professional makes it easier to draw the focus onto what you want to communicate.
What Was It Called?
When you only have 7 seconds to play with when someone reaches your website or blog, sending them in with some expectation helps to communicate your message that much quicker.
Anywhere you establish an internet presence give it a name that sticks. From the title of an article or video, to the URL of a fully branded independently owned business website, keep in mind that what it's called prepares your visitor to expect something.
Search engine optimization is enhanced when the URL fits the content you post online. The most likely reason is that the search engines treat the search process from the searcher's perspective.
Why It's Called A Keyword'
Like a key opens a door, a keyword opens the door to knowledge related to what it is.
You don't have 7 seconds to unload everything anyone could possibly want to know about the subject that brought them there. You have 7 seconds to convince them that they're in the right place.
You want the headline or subject line to be brief. If they grasp why your site is unique in the first few seconds they'll have time to absorb more of your internet presence.
Where Do They Go From Here?
Analytics is a great tool because it shows how often you break that 7 second barrier, how long those people stay and what pages they view.
Your internet presence in the form of other content should also be designed to continue the conversation. Keep your audience interested in the subject and anticipate that everywhere you send them will again be subject to the 7 second rule.
Even a video on its own or within your site has to clearly communicate what it's all about in 7 seconds. According to the Hollywood Rule' your video should change camera angle, background or contain some movement every 7 seconds to keep your audience engaged.
