subject: 3 Tips to Rock Your Internet Presence [print this page] 3 Tips to Rock Your Internet Presence 3 Tips to Rock Your Internet Presence
How Your Site Can Rock Their World
In an increasingly saturated if not overloaded World Wide Web' of content, your internet presence can either rock someone's world or rock them to sleep.
Here's what you need to stand apart from the crowd:
1. A headline or title that speaks to the crowd you want to reach
2. A video that relates, educates and entertains
3. A compelling reason and way for them to respond
What's In A Name?
The Rose' as a title is easily misconstrued in almost any context. If you picked up a book with that title you'd need to read more to get the gist.
Online you don't always get that chance even among rose enthusiasts. They simply don't have time to read everything out there and your internet presence can get lost in the sea of ambiguous titles.
The Rose Garden' says more to people and offers clarity. By adding one word we've described:
A place you can visit
Something you can cultivate
A unique experience that can be captured in literature or art
The Movie Version
Online video has given explosive power even where a weaker or ambiguous title or headline might have failed.
3 seconds into the video about The Rose' will clearly distinguish those people who hoped to find an action adventure from amateur botanists looking for fertilizer tricks.
Where we've already used a niche centric title or headline, an online video can captivate our audience by offering an experience that words will never match.
Direct Response
Assuming you've accomplished the goals in the first two objectives your audience is already engaged. They've fully identified with the purpose behind your internet presence and they're ready to dig deeper.
You Want To Touch A Nerve
Emotional triggers will be met with varying degrees of enthusiasm just like everyone at a rock concert enjoys the music but only a few are crazy enough to jump up on the stage. The question to ask is, Does everyone at some level want to jump up onto the stage?'
The rubber meets the road when conversion takes place and unless direct response is incorporated into every internet presence you establish, you're losing customers. If they're ready to respond but have no way to respond it isn't their fault; always continue the discussion.
