subject: Internet TV license gate industry has been wondering - TV, Internet TV - Media Industry [print this page] Internet TV license gate industry has been wondering - TV, Internet TV - Media Industry
Recently the Internet TV Policy relevant finally gate, CNTV, the number of China, Shanghai Media 3 long-awaited Internet TV license. Stimulation of the license issued, domestic color TV enterprises, including the mainstream TCL, Hisense, Tsinghua Tongfang, etc., have respectively signed obtain business license
Cooperation Agreement. The license issued, "Guo Zihao" background, so look forward to the development of the Internet industry, most of the domestic color TV television companies have "on the content of the copyright insurance", and they expect to develop out of a more diversified development ideas seem stalled.
Internet TV content, "but not strong control" multiple plots to have a gap
Internet TV to promote the beginning, the spirit of building the core of the concept of digital home entertainment, TV companies have high-speed download technology with the Thunder, PPS, and Sina, Sohu and other portals to establish co-operation, the video content on television programs with a certain the impact of new initiatives to attract the consumers to watch the form of the eye. These first into the market of content providers are in the "Guo Zihao" license issued under the pressure of facing the "illegal immigrant operation" embarrassing.
Also invested heavily in the pre-TV companies to build the self-built platforms that need to be closed, and switch to the existing license system platform operators to ensure operational control. However, the current prevalence of major network television and not strong, and this content to the Internet television network appear stretched, resulting in abundance and the lack of flexibility on some of its most attractive to online consumers can enjoy the advantages of reduced mass of content , Internet TV content of the future will be more limited to the various television programs, resources, and original minds of consumers Thunder, potatoes, multiple complex large gap between the Internet, which will greatly reduce the attractiveness of the Internet television to consumers.
It is understood that some Internet companies are active and obtain a license through the "Guo Zihao" enterprises to establish cooperation in the areas of content, or joint venture with one of the co-operating license, to achieve "Quxianjiuguo" strategy to make up for early Internet TV industry's input. TV makers want to extend the industrial chain in depth the possibility of reducing, still only a content channel.
Difficult to intervene in foreign-funded enterprises is not easy to say love you
Internet TV market since the 2009 inception, has always been the competitive arena of domestic color TV enterprises, given the content of copyright issues, foreign TV company has always taken a wait and see attitude. However, the development trend of the market in full swing, no doubt shake the foreign TV companies want a slice of ambition, it was learned that in 2010 domestic sales of flat-panel TVs is expected to exceed 26 million units, the mainstream TV companies indicated in the product standard Internet feature, which means that the number of potential users of Internet TV at least 10 million, the current Samsung, Sharp,
Sony And other giants are also probing the antennae involved in the field, through the portal to establish business cooperation and other news here, and gradually infiltrate the Internet TV.
It is understood that the license issued from the point of view, the Internet TV license is divided into two types of content services and integration business, has obtained a license CNTV, the number of Shanghai Media and China are integrated business card, you can join and TV business cooperation, and content services will focus on state-owned television station license. In order to better support the 1000 national industry, the scope of cooperation between the Internet TV will not include foreign TV companies and for television with restrictions on offshore platforms. SARFT will integrate business license by limiting foreign TV companies and enterprises to establish a collaborative approach to control docking.
Famous Home Appliances Lu Renbo experts believe that Internet TV industry in the early stage of development the industry is too protected from the point of view, undermine the foreign policy instruments through the Internet TV business television industry development initiative, contrary to competition rules, have changed the original purpose of industrial development, its specific development envisaged in the original form has been away from the Internet TV lopsided.
TV business model to be clear return to income-generating business value-added services based demand
