subject: Facebook Tips - 5 Techniques to Create Value to Increase Fan Page Attention [print this page] Facebook Tips - 5 Techniques to Create Value to Increase Fan Page Attention
Many businesses today are using Facebook (FB) for promotional purposes and as a means to create a successful social network. Before launching their business-related global social network - companies create a FB fan page to create awareness of their brand using a teaser strategy. Additionally, they often launch a National Survey which they posted on their fan page, which can attract many visitors and prospective fans to learn more about what they are looking for from a social network. Very quick these companies who have embraced FB as a PR power juggernaut quickly see FB as their number one traffic-driver to their company web site is.
Some of these business become the most comprehensive global social network dedicated to their specific industry and market niche. Yes, they are timely. Yes, they are relevant. Yes, they develop a huge following of celebrity and high-profile fans at times. None of that hurts their business of course.
By taking a look at the top fan pages on Facebook, you can see that some have built up 3,000 members quickly, with over 75,000 views per month and an average of 6+ minutes per view. If you do not think 6 minutes is much, talk to any top Internet marketer. How do they build this type of sticking power? Providing information that is relevant, valuable, and specific. By doing this they make themselves into a company that visitors quickly learn to like, know, and trust.
The keys to their success using Facebook in their marketing strategy are due to:
Pre-launch Strategy: Creating a buzz around their brand before even having launched.
Uploads: Much of the same content in their social network, is also uploaded to their Facebook Fan Page
Tracking Mechanism: This is for sign-up on their site so they know where their traffic is coming from (aside from Google Analytics)
Direct Link: From their company website to FB
Constant Contact: They are on Facebook every day continually communicating with their fans providing relevant information.
If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about social media.
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