subject: Hi-Tech Advertisements in a Retail Environment [print this page] Hi-Tech Advertisements in a Retail Environment
The seeds of latest technologies can be perfectly sown into the fertile lands of retailing. With big flashy banners, life size billboards, gigantic screens or attractive kiosks, digital signage has entered the retail industry and has to make the competition more interesting. Resus Digital Signage offers excellent campaigns in digital signage for many brands at various locations.
A consumer is most likely to make his purchase decision right at the point of purchase. This is the reason that so many FMCG advertisements are so common in hypermarkets or supermarkets. A crowded environment at a store can easily confuse the customer and he may not be able to select the right brand for him out of the heap of brands. A point of purchase advertisement catches the customer's eye and prompts him to take an informed purchase decision. This is simple, when the customer has many choices; the brand is very much likely to lose an existing customer or a potential customer. Resus digital signage products are being used by many retailers successfully in increasing sales and thus their business profits. These also help retailers have a stronger market presence and branding as it creates a powerful impression in the mind of consumers.
Resus Digital Signage digital point of purchase advertisement has adopted latest and state of the art technologies. With the inclusion of audio and video displays, they get more eye-catching and come into notice more than often. Professional out of home (OOH) media companies maintains the strategic display spaces.
Influencing and helping the purchase decision of the customers right at the place where they have come for a purchase is the latest marketing concept. A great add on to this concept is the potential of the retail sector to absorb new technologies like digital out of home media or digital signage. The new technologies used by Resus Digital Signage make retails advertising a playground for healthy competition by various brands that offer similar products.
A strategic placement of the advertising medium and timely changes made in the message it delivers and the way the message is conveyed can help the advertiser in making an overall impact. A point of purchase advertising can be done in various new and innovative mediums, such as small advertisements on the handle of the trolleys, advertisements on the bars of the display racks, small hanging banners from the roof or even advertisements on the escalators. The new concept in point of purchase advertisement is the inclusion of digital media that has a greater impact that lasts long.
The company places the digital mediums at target zones where they are most likely to be observed carefully by the customers. Imagine a RTE (ready to eat) food section where a couple of housewives are shopping for today's dinner but are not able make their minds. Suddenly the LCD television above the display racks shows a today's special recipe' from a leading RTE brand. This leaves quite a positive impact in the women's minds and they lay their hands on the same brand. This looks very simple and easy but is not. Placing the digital signage mediums at strategic locations and displaying right type of messages at the right time is very important. A display advertisement for a grocery in the liquor section of a retail store is most likely to go in vain. The company takes care of all that.
