subject: Graduation: A time to profit for the storekeepers [print this page] Graduation: A time to profit for the storekeepers
Why it happens that when people hear about graduation ceremony they become overjoyed? There is a special enthusiasm that prevails in the minds of the business people who are in the business of graduation caps and gown. Normal people will not understand the reason of their happiness but no one can match with their level of excitement. You are happy because you are going to graduate from the high school. Your parents are happy because of your progress. But can you guess as to why these people are happy and excited? I will tell you the reason for their merry making.
Suitable time: All most all the academic institutions have made graduation caps and gown compulsory for the students to wear in the graduation ceremony. Unless they wear their graduation dress properly they are not allowed to attend the graduation ceremony. Due to this reason they have to buy graduation gowns and caps for graduation. The end result is that all the students and their parents rush to the stores to buy them.
Take Opportunity: When wearing graduation cap and gown has become compulsory for the graduation ceremony then there are no parents who will take the risk of not buying these stuffs for the child. They will go in the stores and buy the best one for their child no matter how costly it is. The store keepers know this mentality of the parents and therefore they raise the actual price of the items. Forced by the situation, the parents have no way but to buy the accessories and graduation cords for their children. Sometimes the price of the attire is so high that the parents have to curtail their needs and fulfill the requirements of the child.
Business Growth: There are some shopkeepers who try to make money from the situation but at the same time there are others who try to make profit but also see that the customers are happy and satisfied. There are certain store keepers that sell graduation dresses on heavy discounts. This discount attracts parents to buy from their shops. Some store keepers sell the same graduation dress with different offers. The offers are like, buy graduation gown and get cap free', buy graduation cap and get tassels free'. These offers are alluring for the parents who refrain from letting any stones unturned from buying the best one from the stores.
Gift hampers: Some parents go to stores that sell graduation attire but along with it they also give gifts. The gifts are not costly but they can make your child happy. The storekeepers know that the graduation ceremony is the most awaited moment in the life of the students and their family. Keeping this thing in the view they decide for the gifts that have to be given to the family members or exclusively to the students who are going to be graduates in few days time. The gifts are congratulation cards, diploma holders, pen, stolls, dairy, etc.
Whatever it may be graduation day brings happiness to one and all around.
