subject: Website Design – What Makes For A Perfect Website For Your Business? [print this page] Website Design What Makes For A Perfect Website For Your Business?
With the increasing number of people going online for all their needs, a noticeable and appealing website is necessary to catch the attention of the customers. However, making the website too flashy is not the ideal solution. A perfectly designed, easy to use and informative website is the key. Read on to find out more to get the perfect site for your business.
While there is no doubt that it has become essential for a company to mark its presence on the internet, however creating a website for merely that purpose is not sufficient. A website is not just a part of your organisation, it becomes the identity of your business through which customers analyse the company and see if they would prefer your product/services or not. Hence, it is essential to get the first impression right.
There is no perfect website design that is suitable for all businesses and this is the reason why website designers play a role here. Every company requires a website that is unique, goes well with its business type and meets its needs. Surely a website for an accountancy firm would be different from one for tours and travel. While there are a lot of opportunities to add a number of colourful pictures on the latter which look pleasing, the same may not be true of the former. It thus becomes essential to customise your website according to your distinct needs. So the first step in designing a website is to understand your needs.
However, there are some basic things that need to be kept in mind as guidelines to create a website that serves your purpose.
Firstly, unless it is a requirement of your business to make it attractive, keep it simple. There are many logical reasons behind this. For one thing, adding too many and large pictures makes the website very slow. Customers may get impatient, if it takes long. It certainly doesn't make sense to lose customers just because your site takes longer to load. After all the website is for the purpose of getting customers in the first place. Secondly, flashy content distracts the reader from the text, which is again not desirable. At the same time, no graphics would make the website very monotonous and boring, the key is to strike the right balance. Some things that should be avoided are animations, flash content, too many pop ups and irritating ads. The text should be easily readable and text size should not be too small. The colours used play an important role in giving attractive or simple yet appealing look to the website. The website should be user friendly- both easy to navigate and understand. The links should not be broken, which gives a bad impression. Anything that is distracting is better avoided. Again how attractive or simple you want to keep your website depends on the business type.
Get a basic idea on what colours you want to use, how many pages you want to add, what kind of graphics you prefer and what links and other features you want on your website. Once, you have a fair idea on what you prefer, a professional web designing company can help design a website based on your ideas adding their creative touch to it, producing a website that is appealing and meets all your desired needs. It is a good idea to figure out a website, the webdesign of which appeals to you so that the company can get an insight on your taste. Finally, don't take your website as another feature of your business, rather it is a very effective marketing as well as communication tool.
