subject: SEO Fundamentals - Top 20 Factors to Better Google Rankings [print this page] SEO Fundamentals - Top 20 Factors to Better Google Rankings
Any discussion about SEO Fundamentals needs to start with Google. With over 75% with the world's web searches now being conducted via Google, it's pretty sure that the potential prospects are going to be starting their journey there as well.
Bing is the defacto standard of Search engines like google in overall search volume and search quality. I'll save the rationale behind Google's dominance for the next day, but undoubtedly a sizable percentage of their popularity of Google search excellence could be due to their proprietary algorithm, that is the list of calculations performed from the web's content that decides which internet sites they think their viewers will discover best for your entered keywords.
Google's is the most difficult internet search engine to optimize against since it does the very best job of filtering out each of the short-cuts marketers use to cheat the machine. Google constitutes a company work to return high organically. At the most basic of Google's (and therefore, SEO's) driving factors to page ranking are:
* Just how much relevant content does your site have, and
* How highly the world wide web community values your articles (measured in amount of links from other sites to your content).
Which means earlier days of tweaking several meta tag descriptions to solve your web site's SEO are long, over. In today's game, SEO is not thought of as a one-time expense. It will take dedication. Determined by your competitors, your industry as well as your objectives, it may also require a great deal of money and time before you see results. There isn't a short-cut around satisfying both of these criteria. If the SEO Consultant tells you there is, it's likely the scam or an action that may get your website blacklisted.
So, exactly how does a business show Google great, relevant content that's as popular and externally-validated being a southern Homecoming Queen? There is no magic answer, as well as the rules are always changing, but....
Without further ado, as well as in no particular order, Google's 20 most important factors to better SEO rankings.
1. Keyword Utilization in Title Tag - Placing the targeted search phrase or phrase within the title tag with the web page's HTML header.
2. Keyword Use within Body Text - While using the targeted key phrase inside the visible, HTML text with the page.
3. Relationship of Body Text Content to Keywords - Topical relevance of text on the page compared to targeted keywords.
4. Keyword Used in an online page's Headline (H1 Tag) - Creating an H1 tag with all the targeted search term/phrase.
5. Keyword Use within Website & Page URL
6. Link Popularity inside the Site's Internal Link Structure - Refers for the number and need for internal links pointing towards the target page.
7. Quality/Relevance of Links to External Sites/Pages - Do links around the page examine good quality, topically-related pages?
8. Chronilogical age of Document - Older pages might be perceived as more authoritative while newer pages might be more temporarily relevant.
9. Quantity of Indexable Text Content - Refers to the literal level of visible HTML text on a page.
10. Expertise of the Document Content (as measured algorithmically) - Assuming search engines like google will use text, visual or other analysis methods to determine the validity and worth of content, this metric provides some degree of rating.
11. Global Link Availability of Site - The entire link weight/authority as measured by links from almost any sites across the net (both link quality and quantity).
12. Chronilogical age of Site - Not the date of original registration from the domain, but instead the launch of indexable content seen by the various search engines (observe that this could change in case a domain switches ownership).
13. Topical Relevance of Backlinks to Site - The subject-specific relationship between your sites/pages linking to the target page plus the target keyword.
14. Link Interest in Site in Topical Community - The web link weight/authority of the target website amongst its topical peers in the internet.
15. Rate of latest Backlinks to Site - The frequency and timing of external sites linking in to the given domain.
16. Anchortext of Inbound Link.
17. Global Link Interest in Linking Site.
18. Topical Relationship of Linking Page.
19. Link Interest in Site in Topical Community - The hyperlink weight/authority with the target website amongst its topical peers in the internet.
