TV and radio advertising remain two of the most powerful forms of advertising because they enable you to get your message heard or seen directly by your potential market. TV ads are played to people when they are at their most relaxed and comfortable while radio ads can be even more memorable because listeners tend to concentrate on radio heavily. DRTV, or Direct Response TV advertising, is a form of TV advertising that enables businesses to take interaction between themselves and their potential clients even further.
A DRTV ad is a hosted infomercial type ad. A "live" host is used in order to deliver the marketing message. They introduce your product to its potential market, show how it is used, and extol its virtues to every potential buyer that watches it. They also deliver a clear Call To Action so that the viewer is left in no doubt as to the next step that they take. DRTV ads are ideal for new, innovative, or unique items because they enable the advertiser to introduce them to the potential market before then delivering the sales message.
Spotlauncher can assist in every single aspect of a DRTV ad. They can write the scripts, create the video, and provide the host for your advertisement. They can even identify the most appropriate channels and then negotiate improved rates for the slots that you want your ad to be displayed on. Spotlauncher will then track and monitor the results of your new Direct Response TV ad and provide feedback regarding results and potential areas for improvement, expansion, or even new product opportunities.
