subject: Cost Savings Ideas for Promotional Printing [print this page] Cost Savings Ideas for Promotional Printing
Marketing and promoting your products or services is an important part of any business. The use of promotional materials is an affordable and effective way of advertising your business and getting your logo recognised. The choices for the printed medium can be as basic as letterhead printing to complicated and detailed brochures.
If the budget for advertising has had to be tightened over recent years it could pay to research some of these cost saving ideas for your next promotional printing campaign.
Online Printers
The costs of promotional printing need not blow out of proportion as there are some great savings to be had if you source your printing service on line. These printers do the same job as the local printer and may even offer additional types of printing not available form the local.
Using online printers is easy and convenient. A simple search on the internet will list an abundance of quality printers and may even locate one in your area. The process of ordering on line is a simple and straight forward one. There will be a selection of materials to start from business cards, posters, stickers and general stationery lines.
Once you have chosen what it is you want printed there may be an option to request a quote. This is always a sensible way to start as you will then have an idea of how much the printing job will cost. From here you decide if you want quotes from other services. Just because you are on line doesn't mean you can't shop around for the best deals.
Paper Sizes and Weights
All printing jobs can be customised to suit not only your needs but your budget. Look at the costs of different paper sizes and weights and for stationery that will be used internally, ordering a cheaper finish makes sense. While it is important to impress for promotional materials that are to be viewed by your public, notepads for memos for instance need not be the higher quality that you would want on your with compliment slips' orbusiness cards printing.
Discounts
It is advisable that when you do find a reliable printer that you stick with them as they already have your designs on file and may offer discounts for the next print run. Getting your printing done in bulk can save extra dollars so ask what the printer is prepared to do for some extra savings.
There is no getting away from the fact that to operate a business and do well, there must be some form of advertising. Television and radio advertisements are out of reach of most small businesses which is why promotional printing has become so popular. It is such an affordable and effective way of getting recognition. By looking at the various options around there are more savings to keep your budget on line.
