subject: Web Promotion Techniques For Success [print this page] Anyone can purchase a domain name and a hosting package, build a simple website, and then hire an SEO "expert" in hopes of establishing an online business empire. However, not everyone has the willpower needed to make it past the initial failures that are inevitable - especially not individuals who assume the aforementioned efforts are all that's required to achieve success.
If you wish to maximize your site's potential, then you'll need to broaden your horizons and consider new methods of exposure. A great way to reach new visitors is to feed off of the popularity of other websites. This is often accomplished by submitting content and links to news sites, website directories, and article directories. These sites attract thousands of visitors daily, and with a little bit of work, your site could absorb a flourish of new traffic.
Press Releases: What are they and how you can benefit?
Press releases are newsworthy stories about your website, company, products, or services. Often these press releases are written in the third person viewpoint, and they describe your business or website in detail, outlining the key features of your business. Press releases are viewed as professional reviews by many people, and as such offer, a sense of credibility to your website, even if the site is brand new.
A well written press release will capture the attention of editors and can often make front page headlines on popular and coveted web sites, newspapers, magazines, and more. However, having a well written press release is not enough. You must ensure that your story has a means of reaching your targeted audience, and to do this, the most successful companies utilize press release submission services.
Press release submissions are a cost effective way to reach hundreds, if not thousands, of visitors daily. When utilizing this service, your press release is submitted to many newswires, directories, and other media outlets. The results typically yield high media exposure and valuable backlinks.
Article Directory Submissions
Article directories also bring exposure to your site; however, the affects of article directory submission last much longer than press releases. This is because press releases often only receive attention for the first couple of weeks, whereas articles submitted to article directories will remain active and viewable for years. In fact, submitting articles to sites such as Ezinearticles.com is a good way to improve your SEO efforts. Many times, your articles can rank at the very top of the search engines if keyword placement and density is used correctly.
It is advisable to hire a freelancing service to write and submit content to hundreds of article directories. If you want the best results from article directory submission, then you'll want your articles to be very informative. If your articles contain helpful information, then the readers are much more likely to visit your site to learn more.
Manual Website Directory Submissions
Website directories are large databases of websites that attract thousands of visitors daily. Many of these visitors come to these directories regularly to find new and interesting sites. Submitting your site to a large volume of website directories is a great way to boost the number of back links for your site online. The more back links you have, the better your page ranking will be, and ultimately, the more traffic your site will receive. It is important to opt for manual directory submission over automatic. Automatic submission is very unreliable, and most of the time, your submission will be denied by the larger directories.
By taking advantage of these three tactics, you can improve your website's SEO efforts, traffic, and long-term success.
