subject: Use Facebook for Viral Marketing [print this page] Use Facebook for Viral Marketing Use Facebook for Viral Marketing
Before social networking sites were introduced, limited information can be shared between networks of friends. It is true that email was widely used to circulate interesting facts, news reports, and other data but it has limited scope due to its person-to-person nature. Social networking websites changed all that. Now, it comes possible to see who your friends are friends with. Your network just became broader.
As a positive consequence of this, bits of data can be shared faster and to a wide audience. That's why when the word "viral marketing" is used today; it is often based on the way videos, images, and trivia are spread easily like wildfire throughout the World Wide Web. Savvy businesses are aware that they can take advantage of this. Utilized properly, viral marketing can skyrocket your sales and cement your reputation solidly in the audience's mind.
Clearly, there are lots of social networking sites out there that you can use such as Twitter, YouTube, and even Digg. Due to limited space, we will just focus on one: Facebook. Facebook is currently the biggest social network in existence today. If you have done it here, you can make it anywhere. So here's the lowdown of what you can do on Facebook:
Facebook Groups
Groups are an indispensable part of social networking sites. This is the place where people with common interests unite to make a statement, gather information, and do some interaction with others. Advertising to these groups can be very effective because members are mainly those that are seriously interested in what you have to offer.
However, while recognizing its potential, it is still important not to overload them with promotions and advertising. Generate buzz through initiating conversations, debates, and by encouraging people to invite their friends.
Facebook Pages
This is probably one of the easiest tactics. Creating Facebook Pages is quick, easy, and hassle-free. To get a bigger impact, get a designer to customise the page. Business organisations can establish themselves in the social web by attracting fans and members. It can have a viral effect. If the friends of the members see them there, they are likely to join as well.
Facebook Applications
Software developers love Facebook because it lets them create humourous and entertaining applications. This is a highly interactive site where users can share videos, play games, send virtual greetings, etc. By creating a new application that is relevant to your business, it can generate active involvement on the part of the target market. Remember that the vital ingredient here is fun. This is the secret to viral marketing.
