subject: Making the Most of a Custom Exhibit [print this page] Making the Most of a Custom Exhibit Making the Most of a Custom Exhibit
If you do a lot of trade shows and exhibitions during the year, you might be considering the purchase of a custom exhibit. These customized display units can often add a lot to the overall impression that customers and potential customers have about your company. Although standard display units are certainly useful and have their place, it is hard to beat the sheer impact and good impression that a quality custom exhibit can provide.
Custom Display Types
Custom exhibits come in a wide variety of sizes and styles. In theory, even a small custom-printed tabletop display qualifies as a custom display. In fact, almost every kind of display you can think of generally comes with an option to have it customized and printed to fit the exact needs of your company.
Especially in the case of smaller displays, this customization can often be quite economical and affordable, and can add a very professional look to your display area. Think about it... aren't you more impressed and drawn to displays that have graphics and signage custom printed instead of displays that have a more makeshift appearance?
Even a small custom exhibit can add a bit of class and respectability to your display. However, there are also large display booths that can be customized and even built to your exact specification. Depending on the size and details of the booth, this kind of custom exhibit can represent a sizable financial investment.
You will want to select carefully if you are considering the purchase of a large custom exhibit, since you will probably be using it for many years to come.
Choosing a Custom Exhibit
There are a number of factors that you will want to keep in mind when shopping for a custom exhibit. Although the price itself will no doubt factor into your decision, it shouldn't be the only consideration. You will also want to pay attention to overall quality, size, ease of transportation and set up, and the amount of versatility the exhibit will provide.
Many companies find that they get more use out of small or medium-sized displays as compared to an extra-large display booth. By choosing a moderately sized display, you will be able to attend a wider variety of shows, including those that only offer a limited amount of space. It's important to remember that even if you attend a show that provides a 20 foot display area and your display is only 10 feet, you can still use banner stands and other popup displays to fill the extra space.
So, when choosing your overall custom exhibit, it can be helpful to also order one or more smaller customized displays for these situations, so that your display booth will have a nice coordinated look.
Features to Look For
Regardless of which custom exhibit you choose, you will want to make sure to pay attention to quality. Attending trade shows is often a "rough and tumble" experience, and displays have to be sturdy enough to stand up to repeated shipping and setups. It might seem cost efficient to choose a less expensive display, but if it doesn't hold up well over the years, it won't be a good buy.
You also want to make sure that the display is easy to set up, and offers features that will make it easy to update and customize in the future to allow for maximum versatility.
