Trade shows and exhibitions are a very important part of the marketing plan for many companies. By attending a trade show or convention, people who are interested in your products and services will have the opportunity to view them first hand. However, in order to sell people on your company you first have to attract them to your display area. Since studies have shown that you have mere seconds to make an impression on those walking by, designing a custom display with plenty of visual appeal is critical.
Lighting and Color: Two Important Considerations
There are five basic factors to consider when designing an effective display. Although not all of them may apply to your individual situation, it's still good to be aware of them. These critical factors are lighting, color, sound, motion and smell. Lighting is fairly self-explanatory... if a display is not well-lit it simply isn't eye-catching in most cases. Lighting needs may vary, but you should be prepared for any situation that you might encounter at a show. You might not always need to utilize all of your lighting options, but when you design your custom display, make sure you include ample features that you can use if necessary. These options might include backlighting, lighted signage, or spotlights. Color is another extremely important factor. Most of the time you will want to customize your display with your logo and any other graphics and designs that are relevant to your company and product line. Once you include your primary logo colors, you can determine whether it would be more effective to design the rest of the display with colors that match your logo, or colors that accent it to make it stand out. Cool colors such as blue and green often look sophisticated and professional, but warm colors such as red, yellow and orange can be real attention-grabbers, especially when used in small doses.
Utilizing Sound, Motion and Smell
In addition to the primary factors of light and color, you can also utilize sound, motion and even smell effectively. When designing a custom display, you want to make sure to include some kind of a sound system, or plan on bringing one with you. Although you have to be careful to make sure sound levels are appropriate for your surroundings, some nice background music can really add to the appeal of your display. Motion can also be extremely effective at catching the eye and attention of those who walk past your display. Design your custom display in a way that will allow you to project a DVD onto a screen or utilize a digital display. Colored streamers and displays that feature moving objects can also be quite effective at adding interest to your display. Smell can also be used to entice visitors to your area. A plate of cinnamon cookies or a popcorn popper can often generate additional interest. Combined with complementary bottled water branded with your company's logo, you can turn pedestrians into walking advertisements for your company.
Utilizing These Factors in a Custom Display
Although you probably wouldn't want to include all of these factors at the same time, you should design your custom display in a way that would allow you to utilize them if necessary. You'll also want to pay particular attention to your custom signage and graphics, as these can really make or break a display. By purchasing a custom display, you can make sure that your display design is a perfect match for your company, products and services.
