subject: Speed Dating and Websites [print this page] Speed Dating and Websites Speed Dating and Websites
When you think about it, speed dating and websites have a lot of similarities. Both activities are actively engaged in looking for a potential mate. So how does one become victorious in this quest? Making sure all the right ingredients are there to ensure immediate success and satisfaction by either website conversion, or landing someone's phone number.
If you do not meet certain requirements, your petitioner is likely to say "next!" Because there is plenty of other websites and men/women who do met the checklist. The tricky part about this scenario is that the competition is just a click away, or at the next table.
THE NEED FOR SPEED
Let's face it- speed dating and online shopping saves time!
For speed dating you can meet 10 or more people in 1 hour. For websites, that number increases drastically. We can go through a lot of men/women/websites before committing. And in a few seconds we determine if there is any chemistry between the two parties.
In speed dating choices are made within the first three seconds of meeting, for websites it takes approximately 15 seconds for the average person to browse your main page and determine if the proper chemistry is there and if they will explore your site further.
That doesn't leave you with a lot of time to grab someone's attention!
FIRST IMPRESSIONS
Trying to grab the attention of your ideal follower can be daunting.
After all, first impressions really are everything. Even though we tend to demote its importance because it sounds superficial. Physical appearance and chemistry do play an important role.
Here are a few things you can do to increase your first impression and conversion rate- mostly for websites.
Give them eye candy! Make sure at first glance you're the sexiest thing they can find. Then give them content to support that.
Target specific promotions or services you wish to attract your courter, and do it to right away.
Write compelling content with value that is updated and refreshed- this will help in the swooning process. Make sure the content is organized and easy to understand. Keep in mind that in order to write compelling content you have to know what your visitors are looking for. Sometimes it helps to look at your competition.
Give them a reason to want to come back or explore more.
Make sure your site is easy to navigate. Not everything has to be on the home page or displayed openly.
If you have a video or music, make sure that the adherent has the choice to play instead of auto-play.
Keep your fonts simple and minimize the number of fonts used.
Make sure there is a call to action that is simple and easy to understand.
These suggestions are simple things you can do to keep wooing people to come back for more. They will also help you to settle-down into a long-lasting relationship.
