subject: 10 Ways of Getting A Traffic Surge [print this page] 10 Ways of Getting A Traffic Surge 10 Ways of Getting A Traffic Surge
It's time to get a traffic surge. You've published a website right? You realize that it's a meaningless endeavor unless you get some good visitor traffic. You have absolutely no money for expensive advertising campaigns. In fact, your advertising budget is virtually non-existent. Read on to discover 10 ways of getting free visitor traffic to your website or blog.
Keyword Research - It's easy to look for your own keywords. Take a product in the niche you want to promote, and enter the URL of the site into the Adwords Keyword Tool. Google will scan the site in question and work out keywords that they think are relevant to the site.
A quick point about keywords - there are two issues you need to be aware of when targeting keywords. Firstly, you need to consider "search volume", i.e. how many times a particular keyword is searched for each month.
There's a sweet spot here: go after a keyword with too many searches and we won't be able to rank (too competitive), too few searches and it isn't worth my time. Generally we will want to target a keyword with between 500-10,000 searches. You can check search volumes by entering a keyword into the Adwords Keyword Tool. You will probably find that most keywords that fit with these criteria tend to be 2-4 words in length.
The second issue is profitability. Most keywords are too untargeted to be worthy of our attention. Compare the two keywords, "lose fat" versus "buy fat loss program". People searching for the second are ten times more targeted (the word "buy" suggests they are sitting there, credit card in hand, ready to purchase, while people searching "lose fat" are doing early research). Also, the names of products make for great keywords. Again, people only search the names of products because they are either about to buy, or very close to doing so. You can also add "review", "buy", "scam" or "bonus" to the end of product names to generate even more targeted keywords.
Good Search Engine Optimization (SEO) - This cannot be emphasized enough. Good SEO is your starting point to any free advertising campaign. Before you even consider any other methods for visitor traffic, get your website user and search engine friendly.
Quality Content - Put on quality content in line with the objective of your website. Make your content interesting, fresh and unique for the user and the search bots will come crawling. If word gets around that your content is great, webmasters may voluntarily link to your website.
This one-way linking will increase your link popularity, search engine rankings and get you good visitor traffic. Ensure your site is well designed, your html is clean and compliant, your pages load quickly and there are no dead links. Your users should be able to get what they want within three to four clicks.
Using Graphics - Avoid excessive use of graphics and animation unless absolutely necessary. I don't recommend you use pop-ups as most users get irritated by them.
Articles Writing - Articles is another great way to get visitor traffic. Webmasters are constantly looking for fresh, quality articles to put on their website. When you write an article, you are allowed to describe a little about yourself and your website in the resource or author bio box. It is in this box that you are allowed to put a link back to your site.
Submit these articles to article directory sites. If your article is relevant and exciting, webmasters will put it on their websites. In this way, you can improve link popularity by getting a one-way link back to your site and visitor traffic from readers who read your article. Write articles that relate to your website. For example, if you have a website on growing roses, write an article that has something to go with growing roses. Submit your article to as many article directories and relevant websites as possible.
Take Advantage of Forums - Every niche on the internet has a plethora of forums. Do a Google search and find relevant ones in your niche. Join these forums as member and contribute to the community by making useful and thoughtful posts. You are allowed to put your link in your signature line. This also counts towards your link popularity as search engines also index forum posts. Fellow forum members may also click on your link to visit your site. A word of caution every forum has a different set of rules, especially when it comes to links. Make sure you read and obey them at all times. If you just go in and put up links, you will be banned almost instantly.
Link Exchange - The great granddaddy of visitor traffic, link exchanges are still very relevant and effective today. Make contact with sites that are in a similar niche as your own. Offer to exchange links with these sites. A word of caution choose the sites that you link to very carefully. Avoid linking to spam, black-hat sites with questionable content and motives. Make sure that these sites are not banned by the major search engines.
Newsletters - You not only need to get a continuous stream of new visitors to your website, you need to make sure you keep the old ones coming back all the time. The best way to do this is by providing fresh valuable content and by way of a newsletter system. Put in a newsletter subscription form on your site and invite visitors to subscribe to a newsletter that you can email to them either weekly or monthly. You can put some content, some special offers, ads and a link back to your site in your newsletter every time you email out. Also provide them with an incentive or reason to click on your link and visit your site. In this way, you remind your visitors about your website.
Submit to directories - There are many directories available on the web that allows ads or links free of charge. Some are general and some specialize in a particular niche. Choose relevant ones and submit your link or ad to them. Make sure you choose quality directories that are indexed by search engines. In this way you get a one-way link back to your site. You benefit by getting visitor traffic and improved link popularity.
Email this page - Another great, yet simple idea is to add an "Email this page" feature to your website. It's a simple form where a visitor fills in the name and email address of another person that he/she wishes to recommend your site to. You set the form to automatically email a link to your website to that person. That person will then receive an email with a short message that says that so and so person had recommended that he/she visit your site, etc.
If you follow these simple ideas, you should start to see an increase in visitor traffic to your site. Please note that building visitor traffic takes time and won't happen overnight.
