subject: Saving Space with Slatwall [print this page] Saving Space with Slatwall Saving Space with Slatwall
Effective displays require a deep understanding of your store image and your target market. You can't just put your merchandise where it fits. You have to diligently anticipate what the customer will be thinking and feeling when they see your display. An effective display will help to solidify your store image and encourage customer confidence. This can be especially tricky if you don't have the space that you need. Slatwall can help you to create attractive, effective displays in a very small amount of space, saving you money and giving you an advantage over your competitors.
Managing your space takes practice. The more you experiment with displays and take note of what works, the better you'll become at creating them in smaller and smaller places. Installing slatwall makes it easy to get your merchandise up off of the floor where customers can easily see what you have to offer.
Use different slatwall accessories to vary your displays. You want to avoid boring, flat displays that all run together. You need to make certain sections pop. Use horizontal hanging bars to hang jeans and other space stealing items. Hang shirts and swimwear facing out towards the customer so that they can be easily seen. Use mannequin forms that hang right on the wall to give your display an interesting and informative edge.
Use mannequin forms, bars that protrude, and lighting to make each display special. It is important to spotlight your best products and draw attention to them. You don't want them to blend in with your regular merchandise. Keeping things interesting to the eye is an important part of keeping the attention of your shoppers.
Accessorize mannequins and other hanging displays to help sell those extra products that can bring in so much money. Slatwall allows you to hang accessories right in between shirts and pants. With the right spacing or shelving, the accessories should not be swallowed up by the clothing. They should stand out so that they are noticed.
In addition to installed slatwall, you can also use slatwall panels to create free-standing displays near the register. Here you can hang other accessories, purses, sunglasses and impulse products. Slatwall is considered to be the most versatile retail display product on the market. You can easily move around the accessories to accommodate any size and amount of products that you can fit in. As seasons come and go, you can easily swap out merchandise and rearrange displays to fit what you need to display, no matter how small your retail store or boutique is.
