subject: Power generation: Coal, nuclear power and Repower America [print this page] Power generation: Coal, nuclear power and Repower America
This section report considers attitudes towards different aspects of power generation - specifically to do with coal, clean coal, nuclear power and the 'Repower America' campaign. It also considers the associations, and emotional attachments, that people in Canada, England and the USA have towards coal. Despite the danger that coal poses for the climate, it seems to provide a warm, homely feel - for example, it is used in the branding of a new restaurant chain in England, and in homely North American press advertising.
What emotional attachments do people have with 'coal'?
Is there a measureable 'affect heuristic' between people's associations with coal and support for coal-fired power generation?
How much does the public approve or oppose more coal or nuclear power stations being built?
How much does the public support the idea of coal power stations with carbon capture technology?
How much awareness and support is there for Al Gore's 'RePower America' campaign?
What is the level of support for the 'Repower America' campaign in Canada, England and the USA?
Table of Contents:
1.1 Introduction 3
1.2 Key Insights 10
1.3 Methodology 12
2.1 Report Results 17
2.2 Attitudinal segmentation to climate change 18
3 Canada Data 26
3.1 Canada - Reactions to the word 'Coal' 28
3.2 Canada - Repower America Campaign Evaluation 36
3.3 Canada - Recognition & Support for Repower America plan : Index profiles 48
3.4 Canada - Attitudes towards Coal, Clean Coal & Nuclear Power 52
4 England Data 59
4.1 England - Reactions to the word 'Coal' 61
4.2 England - Repower America Campaign Evaluation 69
4.3 England - Recognition & Support for Repower America plan : Index profiles 81
4.4 England - Attitudes towards Coal, Clean Coal & Nuclear Power 85
5 USA Data 93
5.1 USA - Reactions to the word 'Coal' 95
5.2 USA - Repower America Campaign Evaluation 103
5.3 USA - Recognition & Support for Repower America plan : Index profiles 115
5.4 USA - Attitudes towards Coal, Clean Coal & Nuclear Power 119
