subject: How to Convert a Sales Letter Into an Effective Marketing Tool [print this page] How to Convert a Sales Letter Into an Effective Marketing Tool
Sales letters can be effectively used as marketing tools if written in a proper way. However, many sales letters are dumped into the trash bin just because they don't address some main issues. It should be written in such a manner that it catches reader's attention automatically. It should also give the readers the feasibility of business prospects and it should also be able to create a sense of awareness in reader's mind.
Sales letter writing to be effective needs to follow certain points. First thing first; do ask yourself what is the objective of your writing. You should know the very purpose and reason of your letter. Having found the answers to these questions, you will never go out of focus while writing the letter.
Secondly, it is important that you use simple language to target your audience. Your writing should be devoid of complications and complexities. Apart from using simple and understandable language, give a proper title which can sum up the objective of your letter. Also, the opening few sentences should also be compelling to the readers.
Now coming to the tone of your letter, it is desirable that you write in a conversational tone. The readers should feel as if he is involved in a dialogue with you. Don't stick to strict formats or rules but make the writing communicable and informal without violating the basics. You may rely on formats and formulas of writing sales letter which have been successful in the past. Also, to attract reader's attention, you may highlight your main points using bullet points.
A very important aspect of writing a sales letter is to never keep the readers out of focus. People have a tendency to give importance to one's organization and its products or services while writing sales letters. This is a grave mistake that you should avoid.
Give importance to your readers and their problems. Having done that, offer solutions to them through your products or services. To back your arguments, you can include references and testimonials with your letters. They may also enhance the credibility of your brand.
